Let’s Not Taco ‘Bout Christmas
Client: Taco Bell
Spark Foundry partnered with Jungle Creations to make known the plight of December Babies. We created a social mini-series, masquerading as a public service announcement. The campaign encouraged other December babies to join our cause and appealed to their friends and family to make up for the years of birthday neglect. With social sentiment hitting 99% positive and 17x more buzz than usual, it’s clear we struck a chord. Our humble campaign went stratospheric, with ‘December Babies’ even becoming a One Show feature. Needless to say, awareness rocketed by 6.1% - 20% above target.