Lloyds & MediaCom: The M Word

Client: Lloyds Banking Group

Did you know that people are more reticent talking to their families about money than they are talking about politics or sex?


Uncovering this insight allowed us to create a convention- breaking campaign in a low interest category.


Because whilst banking can be low interest, having a better relationship with your family is not.


So we helped Lloyds Bank create the M-Word, a stigma- busting campaign which got the nation talking about money.


We’re proud to say we inspired conversations across the UK, reaching 97% of the population and improving Lloyds Bank’s YouGov reputation scores by 30%.