Men. We are with you.

the7stars and Sky

Client: Prostate Cancer UK

When the NHS had to divert resources to fight Covid it’s estimated 14,000 men missed a prostate cancer diagnosis.

We had to get things back on track. We got families and partners talking about prostate cancer again. With difficult conversations taking place across the country we then gave those with concerns a helping hand. Running action-oriented ads to direct people to their GP. In June of 2022 NHS England reported a record number of men being tested off the back of the campaign, with more than 25,000 people being checked for the disease in March alone.