My Viv

MediaCom

For many women at different stages in life, sexual

confidence doesn’t come naturally, and it’s a topic that is taboo. To make sexual confidence the preserve of the many, Ann Summers launched My ViV - a line of sexual products with equality at its core – and a campaign that challenged the “one size fits all” rhetoric that exists around sex. Our campaign led to +333% increase in consideration, the highest ever scores for commercial engagement from co-branded content AND we helped more than 940,000 women regain their sexual confidence by rediscovering themselves.