News UK & Range Rover

News UK

Agency: Range Rover

We used Range Rover’s 50th anniversary as an

opportunity to show that the brand is about more than its heritage – it is designed for the future. We showed how Range Rover has led the way in luxury and groundbreaking innovation, and continues to stand side by side with the leaders, rarefied revolutionaries and market disruptors of the past, present and future. By aligning Range Rover with carefully selected talent within a 360-degree campaign, we demonstrated that it deserves its place among the gold standard of leaders over the past 50 years and, crucially, that it is perfectly placed to lead for the next 50 years, too.