Pick For Britain' with Waitrose & Partners

ITV, MG OMD, Waitrose, NFU, DEFRA, Wonderhood Studios and adam&eveDDB

Agency: Waitrose & Partners

Crisis is the Mother of collaboration. For the first time in history, Waitrose, the NFU, DEFRA, Wonderhood Studios, adam&eveDDB, MG OMD and ITV came together to feed Britain and avert a national disaster.