Pick For Britain' with Waitrose & Partners

ITV

Agency: Waitrose & Partners
Client: Waitrose & Partners

In the Summer of 2020 COVID stopped travel in its tracks: with none of the usual migrant workforce to pick the harvest, the supermarket shelves were emptying fast. So, we launched an initiative to get the crops in - and quickly – otherwise Britain would face rationing for the first time in 70 years.