Response to COVID-19


Response to COVID-19, Manning Gottlieb OMD / HM Government
How do you use innovation to make the campaign at the heart of the Coronavirus crisis work as hard as it possibly can? And how can innovation reach those hard-to-reach audiences with impact? OmniGOV’s approach was to use a wealth of behavioural insight to determine how best to activate established and emerging social media platforms in innovative ways and so drive disproportionate attention to life saving messages