Agency: Sky Media, MediaCom, McCann and Diagonal View
"During one of the most challenging periods in retail history, eBay used its position and scale to help high street stores in Wolverhampton, one of the UK’s hardest hit areas.
We gave our marketing spend over to those local businesses, with a highly targeted campaign that helped 64 companies grow by an average of 33% - collectively adding over £7 million to their sales.
And by helping futureproof their own businesses, we also helped our own. eBay saw an 18% increase to our already high brand awareness, cementing our reputation as ‘a platform powered by people’."