#Safetyinanumber refuge and twitter join forces to help save the lives of domestic abuse victims

Client: Refuge

Agency: Twitter UK with BBH, itb, Mc&T

On #InternationalWomensDay, female celebrities came together, changing their Twitter names to the domestic abuse helpline 0808 2000 247 and Tweeting about #SafetyInANumber. Raising awareness, saving lives. With 0808 2000 247 prominently replacing famous names, women started changing their own Twitter handles too. The #SafetyInANumber message had reached its target audience and led to a 37% increase in calls to the national abuse helpline as well as 92 pieces of major national print, online and broadcast media.