Sky Media

In the most difficult year of our generation, Sky’s ethos of believing in better mattered more than ever.

We responded to the crisis with pragmatism and compassion, with collaboration, support and flexibility for our people and our partners. We believed that if we pulled together – we would get through it together. But believing in better is driven by restlessness and optimism. A constant desire to improve and progress, not only for the here and now, but for the future. So we tackled big industry issues like measurement, complexity and sustainability. And whilst we initially took a hit – a big hit – on revenue, by leveraging our cutting-edge eco-system, we bounced back ahead of the market with an impressive 14% increase on the previous year.