Some Little Helps For Safer Shopping

Some Little Helps For Safer Shopping, MediaCom UK / Tesco
"March 2020 saw the everyday act of shopping become a
stressful potential health risk.

Tesco led the way, adapting the shop to reassure
colleagues and shoppers they could work and shop
safely. Within 72 hours, Tesco led the sector’s comms with
the first COVID related campaign on air: a clear public
service message that scored as the top performing of all
COVID ads.

The campaign received the highest score possible for
brand memorability. As a result, Tesco drew 366K more
shoppers than the previous month, 4ppts above their
annual average."