Sony Pictures: Jumanji: Next Level
Client: Sony Pictures
What do you get if you combine a Hollywood star, a blockbuster movie and 10 UK celebrities in the Australian jungle? One of the most exciting ITV partnerships of 2019. We placed Jumanji: The Next Level in the heart of ITV’s I’m a Celebrity Get Me Out of Here with a never before seen integration into the show. The result was an ROI of 30:1, propelling the film to box office success.