Taking Econometrics into uncharted territory


Client: Warner Music Group

the7stars zero based the industry's established approach to econometrics in order to deliver a credible attribution solution to Warner Music Group.

Data Engineering and Machine Learning were combined with an innovative network of econometric models to attribute incremental effectiveness outcomes back to paid media across 1,000+ campaigns. This work represents new territory for econometrics - with the7stars' solution overcoming the challenge of launch dynamics, artist effects and earned media to create an indisputable link between paid media investment and effectiveness outcomes across a vast portfolio of artists.