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Taking Econometrics into uncharted territory
the7stars
Client: Warner Music Group
Data Engineering and Machine Learning were combined with an innovative network of econometric models to attribute incremental effectiveness outcomes back to paid media across 1,000+ campaigns. This work represents new territory for econometrics - with the7stars' solution overcoming the challenge of launch dynamics, artist effects and earned media to create an indisputable link between paid media investment and effectiveness outcomes across a vast portfolio of artists.