The Launch of PS5

MediaCom with TFL, Diva Agency and Red Consultancy

Client: PlayStation

For the launch of PlayStation 5, we needed something

spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the image reveal alone, helped PS5 on its way to becoming the most successful UK console launch of all time.