Thinking outside of the box - The Schuh Sneaker Hunt

PHD Manchester

Client: Schuh

During lockdown, Schuh acquired new, younger shoppers. To convert them into physical customers on the high street, we created an AR game – the Schuh Sneaker Hunt. A month-long, augmented reality mobile game (similar to Pokemon Go) that ran in Schuh’s key UK cities. It was simple. Find a Schuh box. Open it. Win what’s inside when you visit a Schuh store.