Toast & Jam

Goodstuff

Agency: Yorkshire Tea

Making curious brews are Yorkshire Tea’s bread and butter – or should we say Toast & Jam? The number one tea brand in the UK launched a controversial new flavour into its Special Brews range and kept the naysayers on our side by heroing their damning reviews as ads to drive buzz and trial. Cue a hilarious race to get the funniest tweets out into the world to fuel the conversation, resulting in a doubling of market share of the range.