Transforming Econometrics with MG OMD and Annalect Marketing Science

Client: Estée Lauder Companies

This is not your traditional econometrics story, it’s a story of a project that spans 12 brands, 41 models, over 100 data points, a team of 20 and one unbreakable process. With each one of these things integral to the project’s success. Our data has allowed brands across the Estée Lauder Companies portfolio to safeguard their budgets, as well as pitch for (and win) incremental investment, with complete confidence in the ability for that spend to deliver.