Truth Project, No One Left Behind

MG OMD

Client: HM Government

For many, child sexual abuse is a subject that can be difficult to talk about, particularly for victims and survivors who have been badly let down by institutions and organisations in the past.

For two years, we applied constant learnings that enabled our campaign to adapt to the unexpected. We adopted a strategy that prioritised inclusion and diversity over simply delivering the right numbers, helping to ensure all victims and survivors had the opportunity to be heard and felt supported when they chose to come forward to the Truth Project.