Unseen Kingdoms

Craft Media

Agency: The Body Shop

Christmas is the most competitive time in retail. Brands need to be authentic, and act with purpose to stand out to today’s youthful shoppers.

The Body Shop is the ultimate brand with purpose and supports a charity partner each Christmas. 2020 was no different as the brand pledged to donate money to support women affected by homelessness through a UK partnership with End Youth Homelessness. Female homelessness is an ‘unseen’ problem - you have to see it to understand it. So with Channel 4 and TCO, we created ‘Unseen Kingdoms’ - a series of films, where women who had been affected by homelessness were partnered with a spoken word poet to turn their experiences into powerful and emotive poetic stories. These stories were then turned into The Body Shop’s first ever Christmas advert - broadcast across the Channel 4 network - and a social content series, released as video posts, IGTV, Stories and a 10 minute YouTube film to create thumb-stopping experiences for our audience.