Client: The Body Shop
The Body Shop is the ultimate brand with purpose and supports a charity partner each Christmas. 2020 was no different as the brand pledged to donate money to support women affected by homelessness through a UK partnership with End Youth Homelessness. Female homelessness is an ‘unseen’ problem - you have to see it to understand it. So with Channel 4 and TCO, we created ‘Unseen Kingdoms’ - a series of films, where women who had been affected by homelessness were partnered with a spoken word poet to turn their experiences into powerful and emotive poetic stories. These stories were then turned into The Body Shop’s first ever Christmas advert - broadcast across the Channel 4 network - and a social content series, released as video posts, IGTV, Stories and a 10 minute YouTube film to create thumb-stopping experiences for our audience.