Wavemaker UK

It's been exactly a year since CEO/COO duo Kelly Parker and Katie Lee took the helm at Wavemaker, and what a year it's been! By doubling down on the agency's vision - to create unrivalled work that moves people and has a positive impact in the world - and demonstrating true lean in leadership, they've delivered impressive new business growth across a plethora of ambitious new economy, government and tech clients.

Wavemaker has also become the first agency to pledge to make carbon reduction and inclusive planning opt out for all and developed a ground-breaking tool that can calculate every client’s unique optimum channel mix to minimise a plan’s carbon emissions without compromising sales.

This renewed focus on the work has seen Wavemaker elevate and champion the agency’s many specialists across areas such as SEO, analytics, applied innovation, content partnerships and eCommerce. The resulting work has been impressive—from creating the Royal Navy’s first AI chatbot to help them recruit a diverse cohort of talent, to taking D2C icon Avon onto Amazon for the first time, or helping Colgate provide dental hygiene to London’s homeless with a Cannes Lion Winning partnership. 
Alongside this, special cost of living measures have helped those who are struggling, with accompanying consumer research helping clients’ act with empathy too. Meanwhile every Wavemaker has been enrolled in the IPA’s D&I essential’s certificate. This year, the agency has also launched a brand new entry-level programme, Thrive, specifically designed to prioritise potential over traditional academic markers of achievement.