Wolf Blass Wednesdays

MediaCom, Deliveroo

Agency: Treasury Wine Estates, Wolf Blass

At a time where traditional routes to consumers were

disrupted, wine brand Wolf Blass was in peril. Dining out with a glass of wine was no more and sampling opportunities had shut down. Wolf Blass needed to go direct to consumer – but this isn’t so simple for a small business. So, we suggested a partnership that allowed the brand to jump on the new way that the nation was ‘dining out’ (or in), partnering with Deliveroo to deliver the most successful sampling campaign Wolf Blass have ever seen. We got our wine directly into the homes of wine lovers, contributing +10% in sales.