Marketing Strategy Director , giffgaff
George joined giffgaff in January 2020 and is Marketing Strategy Director responsible for surfacing a deeper understanding of the brand, target audiences and position within the market to inform wider business strategy. She sits on the Global Academy Industry Board, is a mentor and coaches youth sport development. She is a proud member of WACL. Prior to giffgaff, she worked across the Dixons Carphone group and held a variety of marketing and commercial leadership roles both within the UK and other markets.