Head of Audience Growth , SCREENSHOT Media
Grace Duncan is Head of Audience Growth at SCREENSHOT Media, a next-generation media publisher and agency specializing in speaking to Gen Z audiences. Through robust strategies, growth hacking, and data-driven insights, she has implemented and created the strategies that saw the channels grow to where they are today.
Grace has championed the phrase, 'Assumptions are meant to be broken,' when it comes to understanding Gen Z and the many traits, values, and expectations that this generation has and how we in the industry perceive them. Whether it be for SCREENSHOT's owned and operated channels or for clients, Grace understands what this audience wants and how they expect content to be delivered to them.