At Goodstuff my role exists to champion media creativity, by coaching, cultivating and developing media ideas with our talented teams of Goodstuffers and media owner partners. Additionally, I also proudly support industry initiative Media For All as a mentor. In the 12 years I've been part of this wonderful industry, I've held roles in media sales, product placement, branded content, creative solutions, ideas generation, and strategy. Clearly a jack of many trades, definitely a master of none, but one with longstanding skin in the game when it comes to the work and awards. Having written award papers for eight years, taught awards writing for three and tried my luck at winning a Media Week Award certainly more than once, it's a privilege to join the judges panel for the first time this year.