Lea Karam

Senior Consultant , Behave, Total Media Group

With a global reputation as a pioneering behavioural scientist in the media and marketing industry, Lea continuously develops, analyses, and educates on behavioural solutions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands. 

Lea has built the first behavioural consultancy in media in Europe and is one of the most sought-after and disruptive experts in consumer behaviour today, making her, in addition to this, an in-demand advisor and industry speaker. On Media Week 30 Under 30 2022, where she features, Lea was called "a pioneer in the field of behavioural science" and was praised for "delivering enviable commercial success".