Naren Patel joined the media industry in 1991. Under his leadership at Primesight he floated the outdoor advertising business on the London Stock Exchange in 1997, and in 1999 sold Primesight to SMG plc (now STV plc). In 2007 Naren lead an MBO of Primesight. Over the next 10 years Naren grew the business and made Primesight one the leading and most successful brands in the media industry, winning Media Brand and Commercial Sales team of the year awards. In September 2018, Primesight was acquired by Global Radio and Naren stepped down as CEO of Primesight in July 2019. He worked as a Consultant for Global assisting with the integration of the Outdoor businesses until the end of April 2020. In 2021 Naren launched Geoprove a verification tool for location based mobile advertising. Naren is passionate about improving ethnic diversity in the Media sector and is now focussed on Media for All (www.mediaforall.org.uk) a social enterprise that he created in 2018. MEFA provides free mentorship and support for Black, Asian and other ethnic talent in media. The group has over 300 Black and Asian members. He also provides free advice to charities and businesses in the media sector on Diversity and Inclusion. Naren is also a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. and is an Advisor to Creative Access, a mentor for the Brixton Finishing School and speaks at inner city schools through Speaker's for Schools.