Richard Friar

Managing Director , Starcom

As Managing Director of Starcom UK, Rich is responsible for driving growth for the agency and leading an integrated media team alongside CEO Nadine Young. Appointed in 2020, he has been integral to reshaping the agency and launching Starcom's Smarter.Faster.Braver. proposition. Alongside his MD responsibilities, Rich is also the UK lead of Collective, Publicis's bespoke integrated team for the autos manufacturer Stellantis.