Sam Tomlinson

Sam is PwC's Media & Entertainment leader for the UK and set up and lead PwC's multi-award-winning Marketing & Media Assurance team. In 2020 he led a groundbreaking study into programmatic advertising for ISBA and the AOP, and in 2021 he was recognised as one of Campaign's "40 Over 40" influential figures in UK media...although his team were quick to point out that reflects his age more than his achievements!