Results 2020
Best Agency Partner
Best Agency Partner
winner
Manning Gottlieb OMD
finalist
MediaCom
finalist
OMD UK
finalist
PHD
AGENCY
MEDIA IDEA - LAUNCH
Unscripted
Client: BT Sport
Agency: Essence with Wunderman Thompson and Pitch PR
"Two weeks before the start of the season, football fever grips the nation. Fans, full of hope and anticipation, endlessly discuss the upcoming season. Every fixture, every nuance, every rumour...Of course, brands know this. And pile in. Desperate to attach themselves to a national obsession. The challenge was to be part of the convers...
Flexible BT tv launch cinema activation you wouldn t pay for something you don t want to watch in the cinema so don t put up with it
Client: BT
Agency: Essence with DCM Studios and Recipe
"People love TV but hate paying for things they don’t want to watch. That’s why in March 2020, we launched all-new BT TV, the UK’s first range of flexible TV packages that can be switched on and off every month – only paying for what you want to watch.We set out to disrupt an established market and get the UK to take notice through an ...
From humiliation to high fashion
Client: Essity
Breaking the incontinence taboo with a disruptive shift from Private to Public media. This delivered penetration, and grew the bladder weakness product category by 73%.
Lloyds mediacom the m word
Client: Lloyds Banking Group
Did you know that people are more reticent talking to their families about money than they are talking about politics or sex?Uncovering this insight allowed us to create a convention- breaking campaign in a low interest category.Because whilst banking can be low interest, having a better relationship with your family is not.So we helpe...
MEDIA IDEA - UNDER £250K
gold
24 Hours in A&E: Heart Special
Client: British Heart Foundation
Agency: PHD with Channel 4
Sony Pictures: Jumanji: Next Level
Client: Sony Pictures
What do you get if you combine a Hollywood star, a blockbuster movie and 10 UK celebrities in the Australian jungle? One of the most exciting ITV partnerships of 2019. We placed Jumanji: The Next Level in the heart of ITV’s I’m a Celebrity Get Me Out of Here with a never before seen integration into the show. The result was an ROI of 3...
Crossword Clues
Client: Lloyds Banking Group
"Lloyds Bank’s strategic priority is to help their customers feel in control of their banking every day. They do this through their market leading app - but older customers were simply not engaging with it.Our challenge was to get this group of affluent, intellectual customers to download and use the app.So, we took a century old 15 x ...
Barclaycard travel smart easyjet partnership
Client: Barclaycard
Agency: OMD UK with easyJet
"In 2019 Barclaycard set out on a mission to take the high-ground – turning credit cards from toxic to trusted - by helping people to spend smarter with their card and in turn, drive brand consideration in a highly congested and competitive market. One of the biggest areas of credit card misuse is when travelling abroad, so here was Ba...
Frontline spotify for dogs
Client: Boehringer Ingelheim
"The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, as many people were getting new dogs and charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced...
Guinness the official sponsor of belief
Client: Diageo | Guinness
Agency: Carat UK
The story of how Guinness became the unofficial sponsor of the Rugby World Cup by being the official sponsor of fan belief, retaining its position as the nation’s favourite beer.
Sunday night sleep
Client: eve sleep
Agency: Goodstuff with Channel 4, The Romans, Calpol, Casoo, Listerine, The AA, Velux, UM London, Republic of Media
"Sunday is statistically our worst day of the week for getting a good night’s sleep, unfortunately, media is part of the problem; blue light from screens interrupts the body’s release of the sleep hormone melatonin, so watching TV at night can trick the brain into staying awake.To position eve as champions of sleep wellness, our idea w...
MEDIA IDEA - £250K TO £1M
Laundry Against Landfill
Client: Ecover
Agency: Goodstuff with Uncommon Creative Studio, Channel 4, The Outfit
Over 1,000 items of clothing go into landfill every 30 seconds in the UK alone, making the fashion industry a bigger carbon emissions polluter than aviation and shipping combined. If we extended the life of our clothes by just nine more months, we could reduce carbon emissions and water waste by as much as 30%, which is why Ecover deve...
FROM HUMILIATION TO HIGH FASHION
Client: Essity
Agency: Zenith
Breaking the incontinence taboo with a disruptive shift from Private to Public media. This delivered penetration, and grew the bladder weakness product category by 73%.
#ExcitableEdgar
Client: John Lewis & Partners and Waitrose & Partners
Agency: Manning Gottlieb OMD
At Christmas 2019, John Lewis & Partners and Waitrose & Partners came together for the first joint in a joint Christmas advert with #ExcitableEdgar. To ensure the campaign once again captured the heart of the nation and drove sales, MG OMD helped Edgar break out of commercial airtime into ITV owned assets. The result was the most excit...
finalist
Concrete green with loyle carner
Client: Timberland
Agency: PHD Manchester with DRUM and Sky Media
Launching the new samsung s20 by hiding them in people s living rooms
Client: Vodafone
Agency: Carat UK and Verizon Media
Big handset launches only come about twice a year, so when Samsung was about to launch the new S20 all the major network providers shouted loud about availability and price. But not Vodafone. We decided to hide them in people’s living room and encouraged people to hunt for them by creating an Augmented Reality scavenger hunt, resulting...
MEDIA IDEA - OVER £1M
Mcdonald's breakfast extension
Client: McDonald's
Agency: OMD UK with Leo Burnett and Global
"Since 1982, McDonald’s have been satisfying the nation with their tasty Breakfast menu including popular staples like the Sausage and Egg McMuffin and the Hash Brown. However, McDonald’s find themselves in a market where new players are vying for a share in the breakfast market who serve breakfast for longer hours.It was our job to he...
Doing it doggy style serving up just eat joy
Client: Just Eat
Agency: UM with McCann and Byte
"The nation’s largest restaurant aggregator was seeing their share of orders, particularly against young urbanites (Urban Spenders) being quite literally nibbled away by aggressive competition. Just Eat was delivering joy through its infectiously catchy “Did Somebody Say…” message but tracking showed it was verging on becoming an annoy...
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Costa express rage against the coffee machine
Client: Costa
We convinced Costa Express to give away 3.1m cups of coffee in 24 hours, to drive penetration. Within 6 weeks, we had proved the best things in life really are free.
Ikea defying christmas home shame
Client: IKEA
Agency: Vizeum with Mother London and Hope&Glory
For all the emotions elicited by Christmas advertising, there’s one that’s always overlooked: home shame. In a UK-first, IKEA staged a Christmas intervention: to defy home shame and show that any home can play host. A campaign that would take Christmas advertising head-on and rewrite the well-worn formula. Creating a cultural movement ...
MEDIA OWNER
MEDIA IDEA - LAUNCH
Clapforourcarers
#ClapForOurCarers
Agency: Channel 4
An insane story of how we helped launch the original #ClapForOurCarers in an incredible timescale under lockdown conditions in the midst of a global pandemic. And it was worth it, to applaud our fabulous NHS.
Cadbury creme egg entertainment campaign with amazon advertising
Client: Mondelez
Agency: Amazon Advertising
For Easter 2020, Cadbury Creme Egg teamed up with Elvis and The Story Lab, Carat to launch their new video-on-demand channel “EATertainment”. Extending from Cadbury’s own video content, Amazon Advertising produced two entertaining short films that were shown on Prime Video via Prime Video Direct. A high impact branding campaign spannin...
Publication of the testaments by margaret atwood
Agency: VINTAGE, Penguin Random House
"The publication of Margaret Atwood's The Testaments was 34 years in the making and we wanted to make it the most highly anticipated book launch of 2019 - and to elevate Atwood from author to sage, voice of our times and icon.Working with key retail, media, event and charitable partners, we planned a multi-phased, multi-channel campaig...
MEDIA IDEA - UNDER £250K
The next level
Client: Sony Pictures Entertainment
Agency: ITV
Here’s how a film sequel about an adventure in a magical jungle was brought to life (thanks to another adventure in another magical jungle) and beat the first film’s opening weekend by 40% whilst delivering £1.5m of the £9.5m opening week’s revenues.
Age UK and coronation street tackling loneliness
Client: Age UK
Agency: ITV
"Age UK invited ITV to help raise awareness of the services available to lonely elderly people at Christmas, while also driving much-needed donations.At a time of festivity and stretched wallets it was a big ask, but with a 61% uplift in website page views and a large uplift in total and one-off donations, ITV put loneliness on the nat...
Closing the dream gap
Client: Barbie
Agency: Verizon Media
Mattel wanted Barbie to help close the ‘Dream Gap’, so Verizon Media and Barbie partnered to launch MAKERS in the UK, a women's leadership platform that tells the stories of groundbreaking women today to inspire the leaders of tomorrow. We hosted a Barbie Dream Gap workshop, inviting 16 girls and a host of inspirational and diverse fem...
Disability works
Client: Harry Specters, Ignition Brewery, Beco, Funded by Natwest, Nationwide and Sainsbury's
Agency: Channel 4
Channel 4, Natwest, Sainsburys and Nationwide came together to donate airtime to small enterprises that predominately hire disabled employees. The ad break takeover went out on International day of Persons with Disability just before Christmas resulting in astounding business results; with record-breaking online sales and massive incre...
Hidden abuse discovering the hidden truth about domestic abuse on twitter
Client: Solace Women’s Aid
Agency: Twitter UK and Stack
Twitter and Solace Women's Aid broke new ground by utlising Twitter’s newly launched 'Hidden Replies' feature to reveal the hidden story behind a selfie of what appears to be a happy looking couple. In doing so they cleverly spread awareness that just because you can’t see abuse doesn’t mean it’s not happening. The campaign drove 12m i...
The seven worlds one planet experience
Client: BBC
Agency: Spotify and Havas
The BBC enlisted the help of Spotify and Havas with the challenge of engaging 16-34 year olds to engage with the 'Seven Worlds, One Planet' series, encouraging messages of conservation, diversity and unification. Spotify and Havas did this by using developing a media-first, a seamless and impactful experience that consisted of 3D audio...
MEDIA IDEA - £250K TO £1M
KIA power to surprise
Client: Kia, Havas and Innocean
Agency: News UK
"Kia makes cars that punch well above their weight, but there is a disconnect between the quality of Kia’s product and its brand.We found that while Kia owners loved their cars, non-owners merely ‘respected’ or ‘liked’ them.We knew, then, that our job was to help more people fall in love with Kia.Our campaign showed this family audienc...
Heats under the duvet with VOXI
Client: VOXI
Agency: Bauer Media
heat and VOXI partnered to create Under the Duvet, an original 20-minute Love Island spin off show. Unlike other brands which sponsored the show or created content about the show’s highlights, heat and VOXI created an original show dedicated to all the fan content and social media chatter, aligning perfectly with VOXI’s product offerin...
Starbucks #whatsyourname
Client: Starbucks, Havas
Agency: Channel 4
Using our annual diversity award to encourage a multinational brand reach out to diverse UK audiences with a truly authentic and moving ad led to global fame, £100k raised for charity and a 272% increase in overall brand index.
#Whereyoushopmatters
Client: Visa
Agency: The Guardian Labs and Starcom
"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.You can create significant change by inspiring million...
Ahead of the headlines
Client: Tesco / Mediacom
Agency: Mail Metro Media
"In November 2019, Tesco launched Clubcard Plus – a subscription service offering customers “Value You Can’t Stop Talking About” – and after utilising the UK’s leading daily newspaper Metro for a Friday morning takeover, achieved an incredible 3.3% of its annual subscription targets in one day!Within six hours, teams from Mail Metro Me...
Save well spend better with lloyds bank
Client: Mediacom and Lloyds Bank
Agency: Channel 4
Making 1.2 million viewers 90% more likely to talk about money via hugely successful prime time Channel 4 show Save Well, Spend Better with Lloyds Bank.
The people's ad break
Client: Honda, Aldi, Haribo, Walkers and Weetabix
Agency: ITV
"The Turner Family from Hertfordshire aren’t known for producing big budget campaigns.But their zero-budget lockdown-busting remake of a Weetabix TV ad (which switched their family hatchback for a submarine) actually outperformed the original!Not bad for a family from Hertfordshire..."
MEDIA IDEA - OVER £1M
Coors light rap battle that's cold
Client: Zenith & Molson Coors
Agency: Channel 4
A story of how we helped Coors Light achieve a massive 7.2% sales growth through a comedic and innovative partnership with Channel 4 comedy. Using rap, humour and interactivity to harness the coldest comedic burns resulting in an additional 1.1 million potential consumers for Coors Light.
I saw it first and love island
Client: I Saw It First
Agency: ITV
"Why work with one influencer when you can have a whole ISLAND full of them!Here’s how a yellow dress helped I Saw It First add 250,000 new customers and see a 67% sales increase."
INNOVATION & CREATIVE EXCELLENCE
BEST USE OF CONTENT - UNDER £250K
gold
24 hours in a E heart special
Client: British Heart Foundation
Agency: PHD and Channel 4
Natwest: Do you want the bill sir?
Client: NatWest
Agency: Zenith
Lead the solution, don’t be part of the problem. How NatWest shone a light on unconscious bias through content, driving 4% increase in their best investors.
Brush like a pro with Oral-B and channel 4
Client: Oral-B
Agency: Channel 4 and Publicis PGOne
Through smart activation of some famous Channel 4 faces, we drove a 6% sales uplift and smashed purchase consideration and brand recall targets for Oral B all in a stagnant product market!
Great British biscuit break
Client: McVitie's (Pladis)
Agency: Manning Gottlieb OMD
When our headline sponsorship of TEAM GB and well laid summer plans were postponed due to a worldwide pandemic, McVitie’s were presented with an unplanned and very large void to fill in their marketing calendar. Inspired by new lockdown behaviours and much missed daily routines, we swiftly pivoted our plans to social media and encourag...
Tiktok and love island
Client: TikTok
Agency: ITV
The problem with life’s best moments is how quickly they come and go (usually, within a moment!) Here’s how TikTok, the ultimate preserver of life’s best bits, immortalised Love Island’s golden moments for its beloved fans, and grew followers by almost 380k.
Visit #scottishtwitter
Client: Twitter UK
Agency: Twitter, Flying Object and PHD.
"#ScottishTwitter is one of the internet’s funniest communities. So it deserves a place at one of the world’s largest comedy festivals: the Edinburgh Fringe.Visit #ScottishTwitter was a parody tourist information centre at the heart of the Fringe, taking over a hundred hilarious Tweets and bringing them to a comedy-loving audience, int...
BEST USE OF CONTENT - OVER £250K
Tesco Supermarket sweep AFP
Client: Tesco and Thames TV
Agency: Tesco with BBH and MediaCom
"2019 marked Tesco’s 100th birthday and an opportunity to reassert our value perception among customers. The creative platform for the campaign was ‘Prices that take you back’ – prices so low that customers would feel transported back in time, but we needed a way to amplify this message and cut through the value message clutter.Tesco p...
Unscripted-1
Client: BT Sport
Agency: Essence, Wunderman Thompson and Pitch PR
"Two weeks before the start of the season, football fever grips the nation. Fans, full of hope and anticipation, endlessly discuss the upcoming season. Every fixture, every nuance, every rumour...Of course, brands know this. And pile in. Desperate to attach themselves to a national obsession. The challenge was to be part of the convers...
Blood Squad
Client: ITV2
Agency: Goodstuff with NHS Blood & Transplant, JOE Media / 23 Red / ITV
"An ageing population and blood donation shortage in the UK means that younger and male donors are vital to ensuring regular supplies are maintained. ITV2 partnered with NHSBT to help address this issue as well as leveraging this brand purpose to shift perceptions of ITV2 as a youth brand.Despite a wealth of quantitative data naming re...
#whereyoushopmatters 1
Client: Visa
Agency: The Guardian Labs and Starcom
"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.You can create significant change by inspiring million...
dating twitter
Client: Twitter UK
Agency: Twitter, Flying Object and PHD
"Since Twitter's brand is driven by the people on the platform, generating positive sentiment means spotlighting the best conversations on Twitter and those who create them.Every Valentine’s Day, we’re swamped with starry-eyed stories of romance from brands and media. But the most real depictions of dating happen every day, on Twitter....
Sounds of love island
Client: Spotify and Universal Music
Agency: ITV
"1) Party, 2) Break Up, 3) Dumping, 4) Getting Ready, 5) Roof Terrace Romance and 6) Bedtime.Not instructions for a wild weekend away... but 6 specially chosen Love Island moments of emotive content, around which Universal Music and Spotify could support new musical talent."
Timberland presents concrete green with loyle carner
Client: Timberland
Agency: Sky Media, MTV, PHD and DRUM
"Having seen their consumers get older and competitors starting to steal their thunder, Timberland set out to create a new brand icon, revive the brand’s connection to hip-hop culture and bring its sustainable roots back to life. All with a uniquely British flavour.In partnership with the coolest channel on the block MTV, we created a ...
LONG-TERM MEDIA STRATEGY
The proper road to no 1
Client: Yorkshire Tea
Agency: Goodstuff with Lucky Generals, Ebiquity, The Nursery
Seven years in the making, this paper outlines how a strategy built around ‘Targeted TV and Topicality’ helped Yorkshire Tea become the nation’s favourite brew. The black tea market was in decline, with market leaders’ PG Tips, Tetley and Typhoo failing to innovate in product or marketing, resulting in losing relevance with modern cons...
silver
From confused to clarity
Client: Confused.com
Agency: PHD
Center parcs this is family
Client: Center Parcs
Agency: Hearts & Science
With Parcs at full occupancy the entire of the year round, how could you grow revenue? This was the business challenge Center Parcs had. Using a strategic idea of family freedom, Center Parcs launched a programme to communicate the desirability of its holidays to higher spending families across various channels. Informed by new machine...
IKEA the wonderful everyday
Client: IKEA
Agency: Vizeum and Mother London
This isn’t a story of bolt-from-the-blue zeitgeist genius; The Wonderful Everyday is a story of overcoming bias for one-off moments of fame, to instead drive change through smaller everyday moments – turning around the fortunes of a tired household name and placing it at the heart of everyday life at home. A campaign that started 6 yea...
Media that creates drama
Client: ITV
Agency: Goodstuff with Uncommon Creative Studio
"Back in 1998, Google launched itself to the world, Sky started mounting mini dishes, DVDs hit our shores, 14% of the country was enjoying dial-up internet and ITV commanded a 32% share of terrestrial viewing. Twenty years on, ITV’s share had hit a low of 15.2% as these nascent technologies matured, transforming the entertainment marke...
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What's advertising got to do with the price of fish fingers
Client: Birds Eye
Agency: Zenith
In summer 2016, Captain Birds Eye was lost at sea. A commitment to a long term media strategy has steadied the ship, delivering a media ROI improvement of 137% and sales uplifts of 24.4%.
MEDIA INNOVATION
Formula e unlocked
Client: Porsche
Agency: Twitch
Porsche, the premium car manufacturer, were launching a new electric vehicle – the Porsche 99X Electric Formula E. But for this launch they wanted something different; to reach a brand new, hard to engage audience. No Glossy magazines, no TVCs and no need for journalists to travel to launch shows – this was going to be an immersive, in...
The people's ad break
Client: Honda, Aldi, Haribo, Walkers and Weetabix
Agency: ITV
"The Turner Family from Hertfordshire aren’t known for producing big budget campaigns.But their zero-budget lockdown-busting remake of a Weetabix TV ad (which switched their family hatchback for a submarine) actually outperformed the original!Not bad for a family from Hertfordshire..."
Mantis using AI to unlock an industry challenge
Client: Mantis
Agency: Reach Solutions
Mantis is a Brand Safety and Semantic product created by Reach plc and IBM Watson to provide a more accurate and nuanced solution to brand safety. In 2020, the team at Mantis have worked to combat the impacts of Coronavirus on the publishing industry by building a COVIDsafe marketplace with Xandr, and partnered with Brand Advance Diver...
Barclay's card travelsmart easyjet partnership
Client: Barclaycard and easyJet
Agency: OMD UK with easyJet
"In 2019 Barclaycard set out on a mission to take the high-ground – turning credit cards from toxic to trusted - by helping people to spend smarter with their card and in turn drive brand consideration in a highly congested and competitive market. One of the biggest areas of credit card misuse is when travelling abroad, so here was Bar...
How tiktok turned the red carpet at the brits into the main event
Client: TikTok
Agency: Hearts & Science with Talon
"TikTok is radically changing how people consume music as its users create content with millions of songs. But we needed something to cement TikTok’s creative role in British culture and engage a wider more mainstream audience in its live and video-based premise.Partnering with The Brits for its landmark 40th show was the natural thing...
Sounds of love island
Client: Spotify and Universal Music
Agency: ITV
"1) Party, 2) Break Up, 3) Dumping, 4) Getting Ready, 5) Roof Terrace Romance and 6) Bedtime.Not instructions for a wild weekend away... but 6 specially chosen Love Island moments of emotive content, around which Universal Music and Spotify could support new musical talent."
MEDIA CREATIVITY
Unilad the illegal blood bank
Client: FreedomToDonate
Agency: LADbible Group and Elvis
"1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints cannot be collected due to an outdated, discriminatory law.So we used the scale of our platform to raise awareness of this little known piece of discrimination, and pressurise the government to c...
Channel 4 end of the f ing world
Client: Channel 4
Agency: OMD UK with 4Creative and Dennis
"A homegrown, critically-acclaimed comedy-drama, The End of the F**king World (TEOTFW) was an international hit and, in November 2019, it returned home to Channel 4. Our challenge was simple: use a tiny budget to defeat the world’s most popular streaming platform and get the audience watching first on C4.Not every piece of content has ...
The people's ad break 1
Client: Honda, Aldi, Haribo, Walkers and Weetabix
Agency: ITV
"The Turner Family from Hertfordshire aren’t known for producing big budget campaigns.But their zero-budget lockdown-busting remake of a Weetabix TV ad (which switched their family hatchback for a submarine) actually outperformed the original!Not bad for a family from Hertfordshire..."
#ClapForOurCarers 1
#ClapForOurCarers
Agency: Channel 4
An insane story of how we helped launch the original #ClapForOurCarers in an incredible timescale under lockdown conditions in the midst of a global pandemic. And it was worth it, to applaud our fabulous NHS.
Donate your words
Client: Mondelēz | Cadbury Dairy Milk
Agency: Carat UK
How Cadbury drove 1m people to pledge their time to help lonely elderly people by putting Sue Perkins into isolation and getting the nation to watch as the effects of loneliness set in.
Sunday night sleep
Client: eve sleep
Agency: Goodstuff and Channel4 with Sassy Films, The Romans, Calpol, Cazoo, Listerine, The AA, Velux, UM London, Republic of M
"Sunday is statistically our worst day of the week for getting a good night’s sleep and, unfortunately, media is part of the problem; blue light from screens interrupts the body’s release of the sleep hormone melatonin, so watching TV at night can trick the brain into staying awake.To position eve as champions of sleep wellness, our id...
BEST USE OF AUDIO
Versus arthritis
Client: Versus Arthritis
Agency: Global, Spark Foundry and SPP Media
"Arthritis affects 10m people in the UK. To jolt audiences into taking notice, an approach was developed to disrupt what people expect from a medium that is all around them; radio.We took stories from people with arthritis, and then took parts of their story away, leaving just silence; demonstrating the way in which arthritis can rob y...
#whereyoushopmatters 2
Client: Visa
Agency: The Guardian Labs and Starcom
"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.You can create significant change by inspiring million...
The silent ad break
Client: Dunelm, SEAT, Network Rail, Gillette and Oral-B
Agency: ITV and Uncommon Creative Studio
"It’s ironic that this campaign’s entry into ‘Best Use of Audio’ actually used no audio whatsoever. And the fact that it started 2.8 million conversations might also leave you speechless!Here's how the absence of sound in an entire ad break drove conversations to improve mental health around the UK."
Galaxy chocolate sorry not sorry
Client: Galaxy
Agency: Verizon Media
Verizon Media and Galaxy® encouraged women to unapologetically take back an hour of their day with Sorry, Not Sorry - a refreshingly honest and inspiring podcast series which is unapologetic in the quest for pleasure. Over the four-part series, we amassed 20,000 listens and the podcast was in Apple's ‘New and Noteworthy’ section for 5 ...
Modern slavery
Client: The Government (Home and Cabinet Office)
Agency: Spotify and OmniGOV @ Manning Gottlieb OMD
The Government worked with Spotify and Omnigov in a plight against the rising cases of Modern Slavery in the UK. Analysing first party data, Spotify and Omnigov used these insights to inform a bespoke audio campaign that resulted in people stopping, listening and taking action.
Sounds of love island 1
Client: Spotify and Universal Music
Agency: ITV
"1) Party, 2) Break Up, 3) Dumping, 4) Getting Ready, 5) Roof Terrace Romance and 6) Bedtime.Not instructions for a wild weekend away... but 6 specially chosen Love Island moments of emotive content, around which Universal Music and Spotify could support new musical talent."
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RESPONSE TO COVID-19
BEST USE OF MEDIA FOR AN ETHICAL OR GOOD CAUSE
Britain get talking 2020
Client: Britain Get Talking
Agency: ITV
With a fast-turnaround response to the surge in ‘lockdown loneliness’, ITV’s mental health initiative 'Britain Get Talking' persuaded over 6 million people to reach out to family and friends.
#clapforourcarers 2
Client: 40 different brands and 20 different agencies
Agency: Channel 4
The ambitious story of how we broke all the rules to produce the worlds most collaborative ad break with over 40 clients, 20 media agencies and 1 production partner all within 48 hours in the midst of a global pandemic. That’s how much we wanted to come together and # ClapForOurCarers.
#sendinglove
Client: World Out of Home Organization
Agency: Talon Outdoor, Plexus, Grand Visual + over 70 Media Owners and Partners around the world
"On March 11th, 2020 the World Health Organization declared COVID-19 a Pandemic. This led the World Out of Home Organization to ask the question, what can OOH do when everyone is being told to stay at home?We wanted to rally the OOH industry for a uniting cause, sharing positive messages to counter all the negative headlines. By openin...
Code red
Client: The Scottish Government
Agency: Republic of Media
"It's not often that marketing can claim to save lives, but in this instance it did. As the media agency responsible for delivering the Scottish Government's response to the Coronavirus pandemic, we delivered deadlines we didn't know were possible by finding different ways of working with our client and media owners.We also had to thin...
Helping everyone stay connected in a crisis
Client: BT
Agency: Essence, ITV and Saatchi & Saatchi
This is the story of how two big British brands came together and created a campaign that reached, resonated and most importantly helped people in a time of crisis. With a knowledge that many Brits needed help with tech and a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone thro...
Piccadilly lights the nation's noticeboard
Client: Landsec's Piccadilly Lights
Agency: Ocean Outdoor
"At the height of the pandemic, Covid-19 fundamentally changed how society lived. People were suddenly separated and disconnected. Public morale and optimism were at a low ebb.With our partners at Landsec, and working with businesses, charities – and even Royalty – we harnessed the unique power and reach of Piccadilly Lights, the natio...
Which a foundation of support
Client: Which?
Agency: Craft Media and Goodstuff
This is the story about credibility and support. It's about how during a period of confusion and panic for the British public a national institution, Which? came to the fore to give consumers confidence and the right advice when they didn't know who else to turn to. This wasn't focused on driving subscriptions, but about doing the righ...
BEST USE OF MEDIA TO DRIVE BUSINESS OUTCOMES
Making time for family
Client: McCain
Agency: PHD
Helping Mccain outperform its category by investing through lockdown.
Some little helps for safer shopping
Client: Tesco
Agency: MediaCom UK
"March 2020 saw the everyday act of shopping become astressful potential health risk.Tesco led the way, adapting the shop to reassurecolleagues and shoppers they could work and shopsafely. Within 72 hours, Tesco led the sector’s comms withthe first COVID related campaign on air: a clear publicservice message that scored as the top perf...
Faint heart never won fair lady helping the nation find love in lockdown
Client: eharmony
Agency: The Specialist Works
When the UK went into lockdown, eharmony saw a 25% drop in site traffic. Not surprising, considering that going on a date had become a criminal offence overnight. It was a scary time for everyone and investing while registrations were falling was especially daunting. But we knew that having relevant conversations with customers during ...
Keep connected
Client: Vodafone
Agency: The Guardian Labs and The Story Lab and Carat
"Vodafone needed to be known as much for their home tech as being a mobile provider and be part of the family living room as much as BT or Sky?Our insight was that families are separated by their phones in living rooms - “together alone” - so we wanted to show how Vodafone technology can bring the family together.And then - Britain wen...
Living your values to do business differently
Client: Co-op
Agency: Carat UK
Our response to COVID-19 has been driven by a desire to showcase this. Through huge amounts of co-operation and hard work, we built an approach which has started to pay back, by driving business results and by inspiring people to get involved in our campaign. From people in communities up and down the UK, to footballer Marcus Rashford,...
Response to covid 19
Client: HM Government
Agency: Manning Gottlieb OMD
What do you do when the normal rules of media planning and buying won’t work? When data used to inform strategy is obsolete in a matter of days? When media plans need to repeatedly pivot and adapt overnight? This was the situation we faced when embarking on helping the Government respond to the COVID-19 pandemic. Through the creation o...
Stay safe stay home stay connected
Client: Virgin Media
Agency: Manning Gottlieb OMD
Collaborating at pace, MG OMD and adam & eve DDB created the UK’s first UCG creative campaign that celebrated connecting with the people you loved during lockdown for Virgin Media. Stay safe, stay home, stay connected went on to drive the highest NPS scores that Virgin Media have seen in years and firmly put the original challenger bra...
MEDIA INNOVATION – COVID-19
The people's ad break 2
Client: Honda, Aldi, Haribo, Walkers and Weetabix
Agency: ITV
"Introducing Charlie and Rosie... a young couple from London, and ad-land’s (accidental) lockdown legends of advertising.Here’s how a national challenge brought the Great British Public’s ingenuity and innovation to our screens, with homemade TV ads that were more engaging than the originals."
Using tiktok during covid 19
Agency: British Red Cross
"The British Red Cross has been on the frontline in the Covid-19 response in the UK. During lockdown we have had to think of new and innovative ways to reach key audiences.When we received comments from younger TikTok users saying they didn’t realise what we did, we knew it was an opportunity to expand, educate and engage with this aud...
Time out pivots to time in
Agency: Time Out
Time Out, the global brand dedicated to helping Urbanties experience 'the best of the city', adapted swiftly and efficiently to the needs of their audience, to help them explore and experience the 'best of the city' staying IN while they couldn’t go OUT. Due to cities closing under government guidelines, Time Out Media rebranded its 50...
Ask for nars
Client: NARS
Agency: Spotify, Vizeum, The Story Lab and SendMeASample
COVID-19 made beauty brand NARS pivot their approach to product sampling campaigns. Using the Spotify insight that smart speaker usage had gone up, NARS and Vizeum partnered with Spotify and SendMeASample for Shiseido Beauty’s first ever voice activated campaign in June 2020 – ‘Ask for NARS’, which led to amazing results in the category.
Response to covid 20
Client: HM Government
Agency: Manning Gottlieb OMD
How do you use innovation to make the campaign at the heart of the Coronavirus crisis work as hard as it possibly can? And how can innovation reach those hard-to-reach audiences with impact? OmniGOV’s approach was to use a wealth of behavioural insight to determine how best to activate established and emerging social media platforms in...
MEDIA COLLABORATION – COVID-19
Myheroes international campaign to celebrate key workers during the pandemic
Client: The people of the UK and Ireland
Agency: Agencies: DOOH.com, Kinetic UK & Kinetic Ireland alongside Media Owners across the UK and Ireland.
#MyHeroes core purpose was highlighting the selfless people in our lives - those everyday heroes who, until the pandemic hit, were perhaps taken for granted. We wanted to put a face to the people behind the institutions - to tell their story and celebrate them as individuals. The response to this collaborative concept was overwhelming ...
All in all together news brands omnigov and uk government form partnership to help save lives and inform the nation
Client: The UK Government
Agency: Team Nation: Newspaper Industry & OmniGOV
"On 9 April 2020 Team Nation was born – a first-ever alliance between rival news industry publishers and MG OMD’s OmniGOV.Just seven days later the biggest news brand campaign the UK has ever seen was launched with over 600 national and local newspapers cover wrapping their papers, some for the first time, and taking over their website...
#ClapForOurCarers 3
#ClapForOurCarers
Agency: Channel 4
An insane story of how we helped launch the original #ClapForOurCarers in an incredible timescale under lockdown conditions in the midst of a global pandemic. And it was worth it, to applaud our fabulous NHS.
BT helping everyone stay connected in a crisis
Client: BT
Agency: ITV and Essence with Saatchi & Saatchi
"When lockdown hit, forced separation from loved ones meant many Brits needed help with their tech.With a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone through the digitally-dependant world of Covid19.This was a media collaboration on a national scale and with national utility."
Doctor who staying in the tardis
Client: Doctor Who
Agency: BBC Studios
Identifying both emotional and practical barriers during lockdown, Staying in the TARDIS content focused on easily achievable, and more importantly, free, engaging activities to print out, download or stream. Twinned with social challenges, this created a wide range of Doctor Who activity for fans to immerse themselves in every week.
In loving memory
Client: Co-op Funeralcare
Agency: Reach, Carat and The Story Lab
"In loving memory was a collaborative campaign between Co-op, Reach Plc and Carat during COVID-19 which aimed to support and commemorate those loved ones who were lost during the lockdown.As champions of the community these 3 brands came together to create a campaign that provided the much-needed support, clarity and guidance to naviga...
COLLABORATION
SMALL COLLABORATION (UNDER £250K)
The british heart foundation 24 hours in a e heart special
Client: The British Heart Foundation
Agency: Channel 4, PHD and The Garden
We created a special one-hour branded entertainment show for The British Heart Foundation - 24 Hours in A&E Heart Special, which revisited and updated on the stories of three people who previously appeared in the award-winning show with serious heart conditions, to raise awareness and support for vital research – resulting in deliverin...
Carling and calm save lives in lockdown
Client: Carling
Agency: Zenith and CALM
Carling teamed up with CALM to deliver a social campaign designed to encourage men troubled by the dark days of lockdown to reach out to friends and family, achieving the second highest month of web traffic ever for CALM.
#Safetyinanumber refuge and twitter join forces to help save the lives of domestic abuse victims
Client: Refuge
Agency: Twitter UK with BBH, itb, Mc&T
On #InternationalWomensDay, female celebrities came together, changing their Twitter names to the domestic abuse helpline 0808 2000 247 and Tweeting about #SafetyInANumber. Raising awareness, saving lives. With 0808 2000 247 prominently replacing famous names, women started changing their own Twitter handles too. The #SafetyInANumber m...
Girls who change the world
Client: IBM
Agency: Disney
"For years, girls and young women have been a critical missing part of Science, Technology, Engineering and Math (STEM) studies and careers. Only 20 percent of all GCSE Computing students are girls, just 12 percent at A-Level, with the trend continuing into the workplace. STEM is essential for making the world a better place, the gende...
levi's pride
Client: Levi's
Agency: Client: Levi's
"Levi’s have played an authentic role at the heart of the LGBTQ+ community for decades, supporting the historically marginalised, and acting as a proud uniform of rebellion and queer identity. With more and more brands jumping on the bandwagon for a momentary, inauthentic moment during Pride, we wanted to take the high-ground, staking ...
The moments of truth
Agency: JCDecaux, Posterscope and Clear Channel
"In the last five years the UK Out-of-Home industry (OOH) has invested around £350m installing the digital screens that have driven the medium’s impressive growth from a traditional media to a digital platform. Concurrently we have seen increasing pressure from clients to wring the maximum value from their media investment. So, identif...
LARGE COLLABORATION (OVER £250K)
The TV family delivers a festive first for Tesco
Client: Tesco
Agency: Channel 4, ITV, Sky and MediaCom
"Christmas sees supermarkets fight to win the hearts and minds of shoppers; they up their game creatively making it the UK advertising equivalent of the ‘Superbowl’.Our brief was to excite the nation, getting them talking about Tesco thereby attracting shoppers and increasing sales.Tesco partnered with Sky, ITV and Channel 4 to create ...
ITV Britain get talking
Client: ITV
Agency: Goodstuff and Uncommon Creative Studio
ITV set out to encourage the people of Britain to stop and talk to one another in a well proven bid to improve the nation’s mental health. We did this in the most powerful but surprising way a broadcaster could: by stopping talking themselves and giving viewers opportunity to talk instead. We created the world’s first silent ad break, ...
Save the children's christmas jumper day
Client: Save The Children
Agency: Channel 4, Mediacom, John Lewis, Marks & Spencers, Duracell, Moonpig and Smyths Toys
Channel 4 and MediaCom North devoted an entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day... A story of how we convinced 5 major advertisers to team up and help us and Save The Children engage a record 3.5 million people on their big day!
Films on 4
Client: Direct Line Group
Agency: MediaCom UK with Direct Line Group and Film on 4
"Direct Line are famous problem solvers. Sadly, problemspeople don’t like talking about. But there’s one context inwhich people delight in things going wrong: the movies.Knowing viewers’ passion for film – and the disasters thatmake viewing so enjoyable - we sponsored Film on 4.Saatchi created 61 idents, set in a Direct Line call centr...
retail revival brought to you by ebay
Client: eBay
Agency: Sky Media, MediaCom, McCann and Diagonal View
"During one of the most challenging periods in retail history, eBay used its position and scale to help high street stores in Wolverhampton, one of the UK’s hardest hit areas.We gave our marketing spend over to those local businesses, with a highly targeted campaign that helped 64 companies grow by an average of 33% - collectively addi...
RESEARCH
BEST USE OF DATA FOR AUDIENCE BUYING
Unlocking first party data to drive growth on the high street
Client: Specsavers
Agency: Manning Gottlieb OMD
"First party data is powerful, but not always accessible – and even when it is, executing outside of online channels is often impossible.We worked with Specsavers to unlock data from their store EPOS systems so we could push a feed of eye test availability into our Digital Out of Home (DOOH) advertising, telling customers if their near...
Turning the tide how young s used data led buying to deliver incremental sales
Client: Young's Seafood
Agency: Total Media
Young’s Seafood has a rich heritage dating back to 1805, but constantly found themselves outshouted and outspent in media. To tackle the challenge, Young’s tasked us with helping them make their budget go further, which we did by applying a data-led approach media buying, to reach new audiences and add longevity to the campaign. Workin...
Natwest a revolutionary simple approach to google
Client: NatWest
Agency: Client: NatWest
Banks are hooked on paid search to drive acquisitions. Through our pioneering data product OneSearch, we saved NatWest £2.2m on PPC - budget that has been reinvested to deliver 27% sales growth.
Barclayloan targeting in three dimensions
Client: Barclayloan
Agency: OMD UK with Google
Like almost every high-street bank, Barclays relies upon its non-current account products to meet its customer needs. Their Barclayloan product, are a trickier challenge: whilst profitable to Barclays, it is only available to current customers who meet the required borrowing requirements. Previous attempts to market Barclayloan – which...
Bringing entertainment home 1
Client: Warner Bros.
Agency: PHD
Using data to unlock new revenue in lockdown.
Lifetime value
Client: Direct Line Group
Agency: MediaCom UK
"Some drivers – typically younger ones – are more likely tobe involved in road accidents. This makes them lower valuecustomers to insurers and they are charged higher premiumsas anyone who knows a new driver knows. We suggested anew approach. By understanding the lifetime value of thosenew drivers with machine learning and by segmentin...
Quartz accurate to within every postcode
Client: Pure Planet
Agency: Goodstuff and 59A
"Pure Planet, a new 100% green energy supplier, needed to make headroom in an overly saturated marketplace by acquiring customers at scale. To do this, we had to come up with a unique method of capturing our audience.Goodstuff collaborated with 59a to create an AI powered programmatic display campaign primarily utilising cookie-less da...
The personalised program guide
Client: ITV
Agency: Goodstuff with MiQ, Ozone
"The content commissioning arms race was on. Disney, Netflix and Amazon spent more than £22bn, £11bn and £5bn in a year, respectively. The war was on to win younger audiences, who flock to digital subscription TV services.ITV needed to beat them at their own game. We used data to get ahead, finding SVOD and ITV’s users, and the entire ...
ECONOMETRICS
Bridging the gap between econometrics and real time marketing
Client: Western Union
Agency: Mediahub UK
WU’s lower funnel global media plan can be organised as a portfolio of country x channel ‘cells.’ With 6 core media channels in 90 countries, the global portfolio comprises 540 cells. Each one of those cells possesses a uniquely shaped diminishing returns curve, an observation that led to the genesis for the whole project.Next Best Dec...
Silver: Transforming econometrics with mg omd and annalect marketing science
Client: Estée Lauder Companies
Agency: MG OMD
This is not your traditional econometrics story, it’s a story of a project that spans 12 brands, 41 models, over 100 data points, a team of 20 and one unbreakable process. With each one of these things integral to the project’s success. Our data has allowed brands across the Estée Lauder Companies portfolio to safeguard their budgets, ...
TRADE BODY RESEARCH
ISBA aop pwc programmatic supply chain transparency study
Client: ISBA + 15 prestigious advertisers
Agency: AOP + 12 premium publishers
"A joint collaboration between ISBA and 15 advertisers, AOP and 12 premium publishers, and PwC's Marketing & Media Assurance team who conducted the study.This is a pioneering world-first study into programmatic advertising: mapping digital ads all along the advertiser-agency-adtech-publisher chain.The study uncovered industry-changing ...
Building shelf awareness
Agency: Radiocentre with Shoppercentric
Radiocentre research studies highlight how radio advertising generates significant uplift effects for FMCG brands, from brand salience through to return on investment. Yet the sector’s investment in radio does not reflect these capabilities. Building Shelf Awareness demonstrates the unique power of radio to exert last-minute influence ...
Consumer perceptions and attitudes towards digital advertising post GDPR
Client: EDAA
Agency: MTM
"Digital advertising is facing a trust reckoning: in large part the result of high-profile data breaches, misuse of personal data and of the mechanisms underpinning targeted advertising.Yet the use of data and tailored advertising is crucial:•for advertisers to compete for attention•for media services in the delivery of consumer experi...
RESEARCH INSIGHT
Barclaycard econometrics
OMD UK with Droga5
Agency: Client: Barclaycard
"In 2019 Barclaycard was struggling in a changing category. A historically powerful brand – a previous IPA Effectiveness Grand Prix winner – Barclaycard had long been able to demand a premium. We needed a new way to drive consideration before Barclaycard got into trouble.With consideration up and sales down, it was clear not all consid...
Channel 4 hollyoaks
OMD UK with 4Create and Facebook
Agency: Client: Channel 4
"In early 2019, Hollyoaks – the long-running soap vital to years of after-school and post-lecture routines – needed a fresh approach; against the backdrop of linear TV declining for most age groups, with the youngest viewers in particular, dropping-offThe harsh reality that over 55s – 28% of the population – accounted for more than hal...
Mirror on the industry
Channel 4
Agency: Client: Starbucks
How Channel 4 carried out the most comprehensive diversity study of its kind, and used it to challenge the industry to increase LGBT+ representation in advertising.
excitable edgar exciting insight new way of planning
ITV and Manning Gottlieb OMD
Agency: Client: John Lewis & Partners and Waitrose & Partners
"In a media first, ITV and Manning Gottlieb OMD partnered up to amplify the John Lewis & Partners and Waitrose & Partners Christmas advert featuring Edgar the dragon. The campaign weaved Edgar into the fabric of ITV, placing him within contextual show bumpers and promos, to deepen the nation’s emotional connection to this loveable and ...
Flocks
Twitter UK
"One of the most powerful things about Twitter is that there isn’t really one Twitter at all. Instead Twitter is made up of thousands of different, smaller “Twitters” - groups of people who come together to see, share and talk about what’s happening and their shared passions.In 2019 Twitter UK undertook a hugely ambitious project to se...
LGBTQ twitter
Twitter UK
"In the Summer of 2019 we undertook a piece of research called “Flocks” to understand more deeply some of the key communities that use Twitter in the UK. One of the communities that stood out in terms of its size, inter-connectivity and importance in shaping culture was the LGBTQ+ community and in particular we observed how Twitter was...
finalist
Life in lockdown our readers reactions to coronavirus
Mail Metro Media
PEOPLE, AGENCIES & TEAMS
MEDIA LEADER OF THE YEAR
Ben Hayes and Andrew Stephens
Co-Founders, Goodstuff
"What defines a good leader over the last 12 months? Their ability to deliver stellar commercial growth? Corporate cultural strength? A clear brand vision? Outstanding Industry contribution? Rapid and empathetic COVID-19 management? Peerless Industry reputation? Demonstrating huge progress in diversity and inclusion? Thankfully, we Goo...
finalist
Paul Knight
CEO, OmniGOV at Manning Gottlieb OMD
Rak Patel
Regional Head of Sales UK and Pan-EMEA, Spotify
With over 20 years in the industry, Rak Patel joined Spotify in 2017 as the Head of Sales UK. He has been instrumental in the growth of the UK sales, earlier this year being promoted to look after Pan-EMEA and lead similar growth in our Partner Sales markets and international business. Rak has been transformative for the culture and wa...
Tim Pearson
CEO, OMD Group UK
Tim is the driving force behind the two most exciting and successful media agencies in the UK today. He is a brilliant leader, thinker and operator who has led OMD Group UK to the top of its game. Under his leadership, in 2019 / 2020 both agencies have protected over £270 million billings through defensive pitches and contract extensio...
RISING STAR - AGENCY
claire linford
OMD UK, Insight Associate Director
Claire Linford, Insight Associate Director at OMD UK, has already achieved a lot in her relatively short career. From delivering client firsts, leading award-winning research and insight initiatives and having outstanding client impact, this is why Claire should be Media Week's Rising Star.
Emily Gan
MG OMD, Client Business Director
"As the digital lead on Specsavers, I create innovative, resourceful solutions that give my client critical advantage.In the past two years, under my leadership, Specsavers has seen huge growth thanks to my passion for, and strategic use of, combining the power of Mar-Tech and innovative data planning.My future ambition is to bridge th...
Emma-bucknall
Vizeum, Client Partner
"Emma is a standout member of the Vizeum team. Her dedication to her team and her clientsClient Testimonial: Louisa Rowntree, Marketing Communications Lead, Honda“Emma is an incredibly talented planner. She came onto the account full of enthusiasm, passion and spirit and that never seems to waiver, even when faced with significant exte...
Patrycja kwisdorf
Nano Interactive, Head of Client Services
"In Pats short tenure at Nano she has made significant contributions to the business having pioneered processes that have had a direct impact on the growth of the business. She is now leading on campaigns and client partnerships across Nano’s new cookie-less targeting innovations and oversees successful campaigns for brands such as Mic...
Tara-Eskandari
Zenith, Planning Director
“An old head on young shoulders” is a tired cliché that would be a disservice to Tara Eskandari. She is super smart, considered and opinionated; and her “young head” is an additional strength. Tara’s tenacity, proactivity and insight into Gen Z trends have been the driver to her early success. That is why clients love her, particularly...
Sponsored by
RISING STAR - MEDIA OWNER
Jordan Harvey
Jungle Creations, Strategic Business Director
"As Strategic Business Director at Jungle Creations I’m responsible for future-proofing the company’s commercial revenue and developing new commercial offerings and pricing models.I joined Jungle Creations as Partnerships Manager in March 2017, becoming the second person in the commercial team and playing an integral role in building o...
Natasha Acquisto
Mail Metro Media, Senior Partnerships Strategist
Upon returning from Maternity Leave to find a brand new merge between Metro and Mail, Natasha Acquisto realised she needed to upskill herself to create digital, as well as print, partnerships and fast. Within 18 months she has now become one of the most successful, highest revenue-generating partnerships strategists in Mail Metro Media!
MEDIA BRAND OF THE YEAR
The ozone project
"Thanks to an unprecedented collaboration between the UK's biggest publishers, The Ozone Project has built a digital advertising environment - based on trust and fairness - to meet the needs of the modern marketer.Over the past twelve months, Ozone has has created an environment that works firstly for advertisers, by offering more comp...
Culture Trip
"Culture Trip is a global startup operating in media and entertainment, travel and experiences. As such, 2020 can scarcely have presented a more difficult challenge with COVID-19 having had a significant impact on the sectors we operate in. Like for so many other companies, it has been tough, but we are incredibly proud that we have be...
Mail metro media
"Record breaking numbers, acquiring a new newsbrand and launching market-leading tech. products (most of which was done with all staff working from home during lockdown!) has resulted in huge brand development for Mail Metro Media over the last year.Only its second year as a new commercial entity in the industry, it has had some new gr...
Spotify UK ireland
"In the twelve months between March2019 and March 2020, the number ofmonthly active users on Spotify rosefrom 217 to 286 million - an increaseof 31% YoY. Of those, just over half use usethe ad-supported service and areavailable as an audience to brands,listening to and watching Spotifyadvertising in exchange for over 50million free tra...
Twitter UK
In 2020, people have needed to know what’s happening and to feel that we’re all in it together. So this year - more than ever - people have turned to Twitter. Twitter has played a vital role in keeping the UK informed, entertained, connected and empowered. And because 2020 has been far from a normal year, at Twitter we’ve focused on do...
SALES TEAM OF THE YEAR
spotify
"At the start of the year, broadcasters were fighting more aggressively than ever before for every advertising penny. The competition played out in an industry increasingly marked by the dominance of behemoth digital platforms, the news that agency after agency was disbanding its audio team and demands by advertisers for ever greater r...
channel-4
Like most businesses, we faced significant adversity because of Coronavirus, but as we’re 93% ad funded, it could have proved catastrophic. However, through our team’s tenacity, resolve and resilience, we’ve weathered the financial storm, and continued the implementation of our digital transformation and revenue diversification strategy.
ITV
"2019 had gone great guns: 3 successive quarters of growth and a 2% increase in revenue.And then Covid went and punched the industry in the mouth.But we stuck to our plan (tech innovation, client focus and more creativity), adapted rapidly, and focused on what matters most... getting closer to customers."
Reach Solutions
Through July 2019 - Feb 2020, Reach Solutions were celebrating! We had rebranded to Reach, with a newly-formed sales team in place, new editors across our newsbrands and a brand new CEO with a vision to take the business forward on an exciting, strategic journey, focused on understanding more about our vast audience. Over this period t...
Twitter UK
Everyone knows that it has been a funny old year (to put it mildly) but I think the above says it all. The media landscape has changed and may never be the same again. Throughout the campaign period the Twitter UK sales team has demonstrated the resilience, teamwork, collaboration and ability to adapt to such unique situations that mer...
MEDIA AGENCY OF THE YEAR
zenith
In 2019 we topped the Campaign new business table, grew like-for-like revenue by 6.3% and were joint second most awarded agency at the Campaign Media Awards. We continued this trajectory in 2020 with zero Covid-19 revenue loss, our highest ever TRR client scores and a string of wins. Finally, despite a global pandemic, we have our most...
Goodstuff
"The last 12 months have presented more than their fair share of challenges. Monumental challenges that all agencies have had to face. It has, especially recently, felt like walking a high wire over a precipitous drop. And, like a high wire, making it across in stormy conditions requires supreme poise and balance.Goodstuff have success...
Manning gottlieb omd
In a year none of us could have predicted, Media Week’s Agency of the Year 2019, MG OMD, has continued to go from strength to strength. With a commitment to creating difference that matters, the agency has pitched for and won £115 million billings, won Campaign’s Media Agency of the Year for the second year running as well as Global Me...
OMD UK
This is the story of OMD UK, our unparalleled achievements over the past 12 months, and the outstanding partnerships that have been at the heart of that success.By the summer of 2019 we had successfully on-boarded 7 new clients and £211m of incremental billings won over a period of 18 months, with high levels of client and agency satis...
finalist
PHD 1
UM UK
"In a year when our industry has faced extraordinary challenges and change to our working lives, UM has responded with agility, creativity and strategic thinking.A re-shaping of our product, a heightened focus on our culture and D&I initiatives and our reputation with clients at an all-time high, has resulted in an unstoppable momentum...
Sponsored by
GRAND PRIX
GRAND PRIX
Britain get talking
Goodstuff and Uncommon Creative Studio
Agency: Client: ITV
ITV set out to encourage the people of Britain to stop and talk to one another in a well proven bid to improve the nation’s mental health. We did this in the most powerful but surprising way a broadcaster could: by stopping talking themselves and giving viewers opportunity to talk instead. We created the world’s first silent ad break, ...
