Congratulation to the winners

MEDIA OWNER

MEDIA IDEA – LAUNCH

Pick For Britain' with Waitrose & Partners

ITV

Client: Waitrose & Partners

In the Summer of 2020 COVID stopped travel in its tracks: with none of the usual migrant workforce to pick the harvest, the supermarket shelves were emptying fast. So, we launched an initiative to get the crops in - and quickly – otherwise Britain would face rationing for the first time in 70 years.

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Four Nine's New Year's Revolution

Jungle Creations

Client: Four Nine

2020 was a tough year for many people. Knowing this, women's interests media brand Four Nine conducted research to find out about the state of Brits' mental health, how they were feeling about the new year and January in particular, which is often besieged by 'new year, new you' messages from advertisers. Amongst our findings, we un...

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Samsung 21 Moments Campaign

Bauer Media

Client: Samsung

The Samsung 21 Moments partnership was a campaign that demonstrated functional creativity in its truest forms. The Samsung Galaxy S21 5G Series was one of the most eagerly anticipated mobile phone launches in the 2021 calendar and Bauer Media were chosen as Samsung’s sole audio partner to deliver on ambitious objectives. The fundamenta...

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MEDIA IDEA – UNDER £250K

#Whamageddon

Twitter UK

Client: Great Ormond Street Hospital Charity

Great Ormond Street Hospital Charity helps children battle complex illnesses and rely on donations to fund their important work. In 2020, their annual Christmas fundraising campaign was made even more difficult as volunteers were unable to collect donations on Britain's streets, in hospitals or train stations. GOSH came to us wit...

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British Heart Foundation: The ad no-one expected to make

ITV

Client: British Heart Foundation

Here’s how a routine catch-up meeting between ITV and PHD swiftly became a 3-day race against time to produce an ad that would inspire 58,000 new potential life savers and help grow one-off donations by 17.4%.

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A Trio of Teatime Tales with David Walliams

Sky Media

Client: McCain and Family Fund

Teatime Tales is a heart-warming partnership between McCain, Family Fund and Sky Media designed to offer a relatable way to understand the day-to-day nuances of life for families living with disabled or seriously ill children and young people. We wanted to shine a light on the little moments of togetherness, so easily taken for granted...

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Giving Para Football Premier Treatment

Reach Solutions & Essence

Client: BT

BT are lead partner of the England, Wales, Scotland & Northern Ireland Football Associations. Over 14 million people are living with a disability in the UK, with pathways and options to play football from grassroots to elite level. But the para & disability game receives very little exposure, meaning remarkable people and players acros...

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Heart Toddler Trax with Organix by Global / VCCP / The Fourth Angel / Organix

Global

Client: Organix

Did you know a toddler’s palate is different to an adults’? Put simply, a child’s tastes are literally different to those of a grown up. Organix use the same ingredients in their food as adults’ food but adapt it to the tastes of toddlers. Could this approach be applied to Music to bring to life Organix brand positioning of ‘nobody u...

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Magic Eurosong - Eurovision Song Contest: Tje Story of Fire Saga

Bauer Media

Client: Netflix

Events were cancelled left, right and centre during 2020. One of the world’s most popular was the one of the first to go. On March 18th Eurovision 2020 was officially cancelled. A devastating loss of positivity so needed at this time. For Netflix and Wavemaker UK, an existing, approved media plan for Eurovision themed film release was ...

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Play Day: How LADbible Group marked the biggest moment of the decade in gaming with a nationwide day off

LADbible Group

Client: PlayStation

PlayStation and Mediacom partnered with LADbible Group, one of the world’s biggest publishers and the number one authoritative voice in social, to mark the stand-out moment of the decade in gaming: the launch of the PS5. The brief was to create an iconic social media moment that achieved PlayStation’s objectives of winning at both g...

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Take 10 To Play: Immediate Media, LEGO DUPLO & Initiative

Immediate Media Co.

Client: LEGO Duplo

Immediate’s Take 10 To Play campaign aimed to inspire parents to dedicate at least 10 minutes of their day to playtime – something that became increasingly important in lockdown. By sharing inspirational ideas and the relatable experiences of real-life families, we gave parents the tools they needed to initiate playtime with their litt...

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MEDIA IDEA – £250K - £1M

Pick For Britain' with Waitrose & Partners

ITV

Client: Waitrose & Partners

Problems don’t come much bigger than how to feed a nation. In the summer of 2020, the COVID crisis put this problem front and centre for the Government, supermarkets and farmers alike. But we had an idea: A new Land Army!

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#TogetherAgainstHate

4Sales

Client: Nationwide and Wavemaker

How we took a united stand against abuse of customer service staff with Nationwide, The Co-op & Network Rail... A 3-minute film featuring real employees from brands talking to camera about why they love their jobs helping customers. The film was distorted with interruptions of shocking, real-life examples of abusive behaviour.

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Frank, The Gaming Zombie

Twitch, Carat and Grey

Client: Pringles

Something that goes well with gaming is snacking: crisps are gamers’ number one snack, and Pringles are ideal because they leave hands less greasy for that all important controller grip. This made gamers a perfect target audience for Pringles who had an ambitious mission: to authentically associate themselves with gaming, and become ga...

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News UK & Range Rover

News UK

Client: Range Rover

We used Range Rover’s 50th anniversary as an opportunity to show that the brand is about more than its heritage – it is designed for the future. We showed how Range Rover has led the way in luxury and groundbreaking innovation, and continues to stand side by side with the leaders, rarefied revolutionaries and market disruptors of ...

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Supporting a grieving nation

Reach & Carat

Client: Co-op Funeralcare

Reach, Carat & Co-op Funeralcare embarked on their first “In Loving Memory” campaign in March 2020, helping communities navigate the death of a loved one in the height of a global pandemic. The campaign saw huge success, not only driving market share but importantly giving a heartfelt platform for many families to pay tribute to their ...

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MEDIA IDEA – OVER £1M

Tesco & I'm A Celebrity: Banishing The Naughty List!

ITV

Client: Tesco

When Tesco asked Santa to cancel his naughty list, ITV helped take the good news to the nation. Here’s how a series of unprecedented contextually reactive ads – featuring celebrity confessions from a castle dungeon – helped grow Christmas sales by 8.1%.

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WW and This Morning Wellness

ITV

Client: WW

As WW broadened its focus beyond weight loss into wellness, ITV helped double purchase intent among viewers with the first ‘Wellness’ partnership in This Morning’s 33-year history.

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EA SPORTS FIFA 21: Winners of the 2020 Diversity in Advertising Award

4Sales

Client: EA SPORTS, m/SIX, adam&eveDDB

EA SPORTS, creative agency adam&eveDDB and media agency m/SIX won our 5th annual Diversity in Advertising Award, awarding them £1m to launch their incredibly authentic and impactful FIFA 21 campaign. Their creative explored the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their ...

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Finalist: Feeding Britain

Mail Metro Media

Client: Tesco and Mediacom

A partnership between Mail Metro Media, Tesco and Mediacom, Feeding Britain started life as an environmental impact-focused campaign, before the pandemic descended and the team changed tack to take a cross-platform behind-the-scenes look at the people who make up one of the nation’s biggest supermarkets. What they found, and shared wit...

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How KFC (temporarily) paused the world’s most inappropriate end line

ITV, C4, Sky, Finecast, JC Decaux, Clear Channel, Global, Ocean Outdoor, Metro, Evening Standard, News UK, Associated, The Telegraph, Reach Solutions, LadBible, MailMetro, Teads, Captify, Facebook, Twitter, TikTok, YouTube.

Client: KFC & Mindshare UK

Finger Lickin’ Good’ is one of the world’s best-known and most memorable endlines. But in Covid-hit 2020, it was also perhaps the world’s most inappropriate one – temporarily at least. Rather than hide from this unfortunate fact, KFC – being KFC – boldly decided to face it head-on with a campaign announcing the standing-down of the fam...

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ITV and Virgin Media bring on the V Festival

ITV

Client: Virgin Media

Here’s how ITV helped Virgin Media ‘stay connected’ by bringing over 10 hours of the V Festival experience to people’s homes (minus the toilets), entertaining a ‘crowd’ of 1.3m and growing brand loyalty amongst existing customers by a third.

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ITV Eat Them To Defeat Them

ITV Media, adam&eveDDB, Channel 4, Essence, Sky UK

Client: Veg Power

Today 1 in 3 UK children are overweight when they leave primary school. Declaring this a national emergency, the government challenged the creative industry, the public sector and schools to take action. ITV and Veg Power teamed up to tackle this head-on in our 2019 Eat Them to Defeat Them campaign; but this was a huge issue we had ...

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AGENCY

MEDIA IDEA – LAUNCH

How Cadbury sold out of the new Twirl Orange in 5 minutes by treating the chocolate bars like they were Glasto tickets

Carat

Client: Mondelēz | Cadbury Twirl Orange

Believe the hype. A chocolate bar selling out in 5 minutes? Sounds more like Glasto tickets than a 69p purchase. Well that’s the idea. For the launch of the new Cadbury Twirl Orange, a chocolate bar became gold dust, and the ultimate must have for Gen Z. So much so they were selling on eBay for £5. And with 9.5m impressions, 266k tweet...

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VW ID.3 - Eating Pollution

PHD

Client: Volkswagen UK

Launching the new Volkswagen ID.3 with a media plan that was as clean as the car.

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The Launch of PS5

MediaCom with TFL, Diva Agency and Red Consultancy

Client: PlayStation

For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the i...

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Launching the UK's biggest ever start up

Goodstuff

Client: Cazoo

Nearly eight million used cars are sold every year, but the industry is a dinosaur of the pre-digital age. A fragmented mix of local dealers, fraught forecourt negotiations, and leaps of faith on the word of a slippery salesperson. No wonder the ‘dodgy used car dealer’ is an enduring stereotype. Cazoo planned to modernise this outdate...

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Appreciate Your Locals

MediaCom

Client: The Coca-Cola Company

When Covid hit, Coca-Cola halted their advertising spend for the longest period in their history. With ads pulled for 120 days, they were at huge risk of losing market share. As the virus surged, we saw a groundswell of support for local businesses. So, when Coke came back to market, we recommended that they demonstrate true...

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Channel 4 It's a Sin

OMD UK

Client: Channel 4

Best broadcaster in the country? Yes. A-list director? Absolutely. Award-winning advocate and lead performer? You bet. Yes! Beautifully crafted, compelling storytelling? Tick, tick, tick. A marketing dream, right? But Channel 4’s It’s a Sin is a story about five friends growing up in the shadow of AIDS. We’ve come a long way since the ...

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My Viv

MediaCom

Client: Ann Summers

For many women at different stages in life, sexual confidence doesn’t come naturally, and it’s a topic that is taboo. To make sexual confidence the preserve of the many, Ann Summers launched My ViV - a line of sexual products with equality at its core – and a campaign that challenged the “one size fits all” rhetoric that e...

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Sponsored by

MEDIA IDEA – UNDER £250K

The ad break we never expected to be in

PHD

Client: The British Heart Foundation

How a near fatal moment on a football pitch led to the swift creation of a powerful media moment for the BHF that created 58,000 more potential life-savers who could make a difference when the unexpected happens.

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Toast & Jam

Goodstuff

Client: Yorkshire Tea

Making curious brews are Yorkshire Tea’s bread and butter – or should we say Toast & Jam? The number one tea brand in the UK launched a controversial new flavour into its Special Brews range and kept the naysayers on our side by heroing their damning reviews as ads to drive buzz and trial. Cue a hilarious race to get the funniest tweet...

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Bringing the past back to life

the7stars

Client: Ancestry

To commemorate the 80th anniversary of The Blitz, Ancestry used real WWII records to bring the past back to life and deliver record-breaking growth for the business.

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"Launch Berocca Boost"

MediaCom with Global, Say It Now, MullenLowe, AMillionAds

Client: Berocca

Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...

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Be Right Back World

Craft Media London, G-Force by Goodstuff, Wax On

Client: Body Shop

In a world which whispers to girls that they are not good enough we wanted to create an ultimate clap-back - giving girls the opportunity to defy negativity and take some time out for self love. On a small budget we got just shy of 6million Gen Z girls to take a stance and recruit into the activist mindset of The BodyShop, taking time ...

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Big Flipz Game Dropz

MG OMD

Client: Pladis

Flipz was at risk of being delisted from retailers due its poor commercial performance and losing younger shoppers. To reverse this, we had to bring under 35’s back into the brand. Our work uncovered a killer insight that united this audience within Gaming. Gaming and snacking happened synonymously from 9-10pm daily with gamers snacki...

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Google x Time Out Black Pound Day

OMD UK

Client: Google

Small businesses are the lifeblood of local communities; from bridal shops to cafes, they get us wed, fed, and everything in between. COVID-19 hit those small businesses hard – and some of the most disproportionately affected were Britain’s Black-owned businesses. Google – a business reliant on a thriving small business community – wa...

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MEDIA IDEA – £250K - £1M

Addressing the 'No Fixed Address' Problem

PHD

Client: HSBC UK

Using creative media to grab attention and raise awareness of a consequence of homelessness that most people aren’t aware of.

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Britain’s Best Neighbours

MediaCom

Client: Lloyds Banking Group, Halifax

In 2020 our worlds shrank. People who used to leave home every day were now locked down. With branches shut and high streets empty, Halifax’s brand presence was under threat. Lockdown created an opportunity for Halifax to drive positivity around the neighbourhoods we were stuck in, and our love/hate relationships with them. A sw...

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Lockdown Lines

MediaCom

2020 aged us all, but for No7’s core audience (women aged 45+) who were juggling careers, children and now the pandemic on top, there was less time than ever for self care. Zoom became a mirror that not only changed the way we communicate, but also altered the way we see ourselves, and to add to their stress, our audience we...

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Sunday Night Switch Off

Goodstuff and Channel 4

Client: eve sleep

Sunday is statistically our worst day of the week for getting a good night’s sleep, and, unfortunately, media is part of the problem; blue light from screens interrupt the body’s release of the sleep hormone melatonin, so screen time at night can trick the brain into staying awake. To stand out by standing for sleep wellness, we par...

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Turning swearing, racism and death threats into mutal respect

Wavemaker UK

Agency: Nationwide Building Society
Client: Nationwide Building Society

Wavemaker and Nationwide Building Society took a big risk in 2020. While the nation was getting to grips with living under the shadow of COVID-19, we took a public stand against a disturbing trend of abusive behaviour towards customer-facing staff. Spitting, racism, even death threats - we saw it happen in Nationwide’s own branches and...

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Unseen Kingdoms

ePerformance

Client: The Body Shop

Christmas is the most competitive time in retail. Brands need to be authentic, and act with purpose to stand out to today’s youthful shoppers. The Body Shop is the ultimate brand with purpose and supports a charity partner each Christmas. 2020 was no different as the brand pledged to donate money to support women affected by homeles...

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VW ID.3 - Eating Pollution

PHD

Client: Volkswagen UK

Creating stand out in a sea of ‘same’ with a media plan that was as clean as the car.

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MEDIA IDEA – OVER £1M

ONS Census 2021

MG OMD

Client: HM Government

Along with everything else that’s happening, 2021 is a census year – the once in a decade opportunity to get an updated picture of what England and Wales’ population looks like. The data which the ONS collect informs government and private sector decisions that will impact society and the economy for years to come. To be as effective a...

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Cadbury Worldwide Hide

Carat

Client: Mondelēz | Cadbury

We know Easter is all about the chocolate. But 2021 was different. Something needed to be done. Step forward Cadbury and the Cadbury Worldwide Hide. This simple and well executed idea reignited the spirit of Easter and reinvigorated the mood of the nation. And with an increased market share, 1.4 million people participating worldwide...

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BRONZE

#LOOKSLIKEGUINNESS

PHD

Client: Diageo, Guinness

Dentsu draws the line against malaria to help end it for good

iProspect, dentsu International

Client: Malaria No More UK

Malaria is a deadly disease that is stealing our future, killing a child every 2 minutes. Still, there’s hope – this could be the last generation to ever see malaria. For this to happen, we had to pressure world leaders to make real change. To do this, agency Dentsu in partnership with non-profit org Malaria No More created a bol...

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McDonald’s Family Fun Hub

OMD UK

Client: McDonald’s

As April 2020 began, McDonald’s faced considerable uncertainty. The UK’s biggest restaurant chain launched its McDelivery service in 2019, but – lockdown declared – delivery became the business; McDonald’s, its experience perfected over decades, was suddenly at the mercy of third-party apps. And whilst those apps were getting people th...

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The Launch of PS5

MediaCom with TFL, Diva Agency and Red Consultancy

Client: PlayStation

For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the i...

Read More

V Festival

MG OMD

Client: Virgin Media

A festival in a summer when festivals were banned. Virgin Media answered the call of consumers longing for entertainment and a sense of normality by reviving the legendary V-Fest. A real-life, tangible example of their purpose; connecting people to the people and things that they love.

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INNOVATION & CREATIVE EXCELLENCE

BEST USE OF CONTENT – UNDER £250K

Channel 4 & Dove Hair presents ‘Hair Power: Me and My Afro’

4Sales

Client: Dove Hair & Unilever Entertainment

Together with Dove and Unilever Entertainment, we turned author and broadcaster Emma Dabiri’s ground-breaking book ‘Don’t Touch My Hair’ into a stunning taboo-busting AFP documentary, which celebrated the beauty, individuality and personal experiences of Black Hair... The programme drove huge impact, encouraged action and educated peop...

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Hungry for Lockdown Love

UM

Client: Just Eat

Covid-19 has been a tailwind for takeaway aggregators, but Just Eat was still losing share of their highest spenders; Urban Spenders. To win their wallets we needed to win back their hearts. Research showed that lockdown was creating relationship anxiety amongst Urban Spenders… Enter our unique content series about love in lockdown,...

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NATWEST: GAMING IN LOCKDOWN PAYS DIVIDENDS FOR KIDS

Zenith

Client: NatWest

Parents were in crisis in lockdown and NatWest needed to educate kids on money. By creating a money game to compete with Fortnite, we increased traffic to our kids’ account page by over 100%.

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Changing perceptions of Barbie? It's Doll's Play...

UM

Client: Mattel/Barbie

Did you know that playing with Barbie dolls can help children build social skills and empathy? * Barbie and neuroscientists from Cardiff University published research that proved - for the first time - the scientific benefits of doll play in helping kids develop their social skills. Empathy is important in helping people understan...

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Data-Led Content Wins at the Speed of NHS Emergency Services

Performics at Starcom

Client: Domino’s

A single blog post became one of Domino’s UK most successful campaigns of all time, delivering an unbelievably high ROI on a budget of just £378!

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Heart Toddler Trax with Organix

Global

Client: Organix

Did you know a toddler’s palate is different to an adults’? Put simply, a child’s tastes are literally different to those of a grown up. Organix use the same ingredients in their food as adults’ food but adapt it to the tastes of toddlers. Could this approach be applied to Music to bring to life Organix brand positioning of ‘nobody u...

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£9k for ZOOM: What’s the value of university in a pandemic?

Zenith

Client: NatWest

NatWest helped 15,000 students make a more informed decision on their future and in turn, welcomed 6,000 new student accounts in a market that declined -8% YOY.

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BEST USE OF CONTENT – OVER £250K

Frank, The Gaming Zombie

Twitch, Carat and Grey

Client: Pringles

Something that goes well with gaming is snacking: crisps are gamers’ number one snack, and Pringles are ideal because they leave hands less greasy for that all important controller grip. This made gamers a perfect target audience for Pringles who had an ambitious mission: to authentically associate themselves with gaming, and become ga...

Read More

Unseen Kingdoms

Craft Media

Client: The Body Shop

Christmas is the most competitive time in retail. Brands need to be authentic, and act with purpose to stand out to today’s youthful shoppers. The Body Shop is the ultimate brand with purpose and supports a charity partner each Christmas. 2020 was no different as the brand pledged to donate money to support women affected by homeles...

Read More

McDonald’s Family Fun Hub

OMD UK

Client: McDonald’s

As April 2020 began, McDonald’s faced considerable uncertainty. The UK’s biggest restaurant chain launched its McDelivery service in 2019, but – lockdown declared – delivery became the business; McDonald’s, its experience perfected over decades, was suddenly at the mercy of third-party apps. And whilst those apps were getting people th...

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By Your Side

MediaCom, Mail Online, ITN

Client: Lloyds Banking Group

The nation was in the most financially precarious time in living memory and over 40% of people did not have enough savings to support themselves for a month without income. For 256-year-old British bank Lloyds, the promise of being ‘By Your Side’ seemed unfulfillable with their 808 branches closed and trust down 5% as a resul...

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Home Office Police Recruitment & Channel 4 - Untold: The Police

4Sales & MGOMD

Client: Home Office

The Home Office came to Channel 4 with a brief to shift the public's perceptions of policing, as part of its Make Your Difference campaign – a call to recruit 20,000 additional police officers over three years and seize the opportunity to make the police more representative of the communities they serve. Channel 4 is committed to di...

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Mars & "The Girl Who Built A Rocket"

The Kite Factory

Client: WaterAid

Despite being the fourth biggest island in the world, almost half of Madagascans have no clean water. WaterAid’s communication objective was to tell the story of the yet-to-be-realised potential of the community in Madagascar, and the barriers blocking it, in a way that would drive increased consideration. Our content-led media ...

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McDonald's Reassurance

OMD UK

Client: McDonald’s

For the first time in 46-years, McDonald’s turned off the Golden Arches in March 2020. For eight weeks not a burger was cooked, a fry fried or a penny of revenue taken. The absence of in-restaurant dining put an end to 54 successive quarters of growth, so instead we focused on making market share gains.

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LONG-TERM MEDIA STRATEGY

GOLD: From performance to brand building - A story of growth for David Lloyd Leisure

The Kite Factory

Client: David Lloyd Leisure

David Lloyd Leisure’s brief to The Kite Factory was to accelerate growth. Our big idea was to generate short-term revenue to fund long-term growth and build the confidence to reinvest. We mapped out a four-year journey from performance to brand, using data and insight to inform an evolving strategy that would change the game for Davi...

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Saving NatWest £3.6m... in student Railcards!!!

Zenith

Client: NatWest

How a seven-year study of university students has made NatWest a student finance authority and acquired 36,000 customers for life.

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The long journey from the Christmas cheeseboard to the summer picnic blanket

Spark Foundry UK

Client: Boursin

With a disproportionate volume of Boursin’s sales coming in December, the brand tasked us with increasing summer penetration. We needed to move from fighting for a space on the cheeseboard to winning a place on the picnic blanket. Across 3 years we established a strategy to expand Boursin's positioning, allowing it to credibly straddle...

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Fighting the Fatbergs one nudge at a time

Hearts & Science

Client: Thames Water

Fatbergs pose a real, long-term challenge for Thames Water. Incorrect waste disposal, where toilets and sinks were used in place of bins and skips, caused 75,000 blockages in 2018 and was an £18m headache for the business. Over the past 2 years, Thames Water have been working to bring about behaviour change in their customer base, b...

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Truth Project, No One Left Behind

MG OMD

Client: HM Government

For many, child sexual abuse is a subject that can be difficult to talk about, particularly for victims and survivors who have been badly let down by institutions and organisations in the past. For two years, we applied constant learnings that enabled our campaign to adapt to the unexpected. We adopted a strategy that prioritised in...

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Finalist: VISA ‘Where You Shop Matters’

Starcom, Saatchi & Saatchi, Digitas

Client: Visa

A long-term campaign that celebrates independent merchants and high streets nationwide. Because helping communities to thrive has helped us drive brand affinity.

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MEDIA INNOVATION

Cadbury Worldwide Hide

Carat

Client: Mondelēz | Cadbury

With increasing HFSS regulation, a low mood enveloping the nation and the buzz of the traditional Easter egg hunt no more, Cadbury set about bringing back the buzz. Underpinned by an emotive idea and seamless cross-channel execution, this campaign well and truly ignited the spirit of Easter giving with 1.8m visits with a total of 157k ...

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CFlight: the long-awaited solution

Sky Media

Client: Sky Media

As viewing behaviour continues to evolve, the need for a consistent, combined TV measurement solution was top of the industry agenda. Project Dovetail was still on the horizon and TV was only going to get more fragmented. With Sky Media’s 3m strong customer panel and market leading data processing capabilities, we knew we could help. ...

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Colour Picker

MediaCom

Client: Dulux

In 2020, our homes became our offices. We now sit in spare rooms and at kitchen tables and stare at our own four walls – and the paint choices of the past – all day. It’s no wonder that so many of us felt the urge to embark on some redecorating to fill the time. People were itching to splash new colour on their walls, but ...

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"Launch Berocca Boost"

MediaCom with Global, Say It Now, MullenLowe, AMillionAds

Client: Berocca

Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...

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BRANDM4TCH:The First Cookieless Data Matching Broadcaster Product

4Sales

Client: Multiple brands

What happens when advertisers stop playing ‘Guess Who’ and start targeting known customers in a broadcaster environment? Cue BRANDM4TCH: The First Cookieless Data Matching Broadcaster Product

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GUARANTEED SALES, OR PAY NOTHING. THAT’S INNOVATION

Zenith

Client: Edrington, Laphroaig

With APEX Accelerate, clients only pay if a campaign delivers agreed business outcomes. So as the rest of the alcohol category focused on cutting costs, Laphroaig grew sales by +108%.

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Web Attribution: Attributing the true picture of TV Advertising

Sky Media

With ecommerce growing faster than ever and well established second screening behaviour, everyone believes TV can drive web traffic, but we wanted to prove it. With our partner TV Squared, we built a deterministic solution that combines a brand’s web traffic with Sky’s viewing data on any viewing platform to examine the interaction ...

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MEDIA CREATIVITY

Organ Donation

MG OMD

Client: HM Government

By using playful, media first technology we got 16-20 year olds engaged and talking about organ transplants and delivered a 30% uplift in conversations that could lead to critical organ donations.

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Frank, The Gaming Zombie

Twitch, Carat and Grey

Client: Pringles

Something that goes well with gaming is snacking: crisps are gamers’ number one snack, and Pringles are ideal because they leave hands less greasy for that all important controller grip. This made gamers a perfect target audience for Pringles who had an ambitious mission: to authentically associate themselves with gaming, and become ga...

Read More

The Launch of PS5

MediaCom with TFL, Diva Agency and Red Consultancy

Client: PlayStation

For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the i...

Read More

Addressing the 'No Fixed Address' Problem

PHD

Client: HSBC UK

"Using creative media to grab attention and raise awareness of a consequence of homelessness that most people aren’t aware of."

Read More

British Heart Foundation: The ad no-one expected to make

ITV and PHD

Client: British Heart Foundation

Here’s how a routine catch-up meeting between ITV and PHD swiftly became a 3-day race against time to produce an ad that would inspire 58,000 new potential life savers and help grow one-off donations by 17.4%.

Read More

Google x Time Out Black Pound Day

OMD UK

Client: Goolge

Small businesses are the lifeblood of local communities; from bridal shops to cafes, they get us wed, fed, and everything in between. COVID-19 hit those small businesses hard – and some of the most disproportionately affected were Britain’s Black-owned businesses. Google – a business reliant on a thriving small business community – wa...

Read More

Tesco & I'm A Celebrity: Banishing The Naughty List!

ITV

Client: Tesco

When Tesco asked Santa to cancel his naughty list, ITV helped take the good news to the nation. Here’s how a series of unprecedented contextually reactive ads – featuring celebrity confessions from a castle dungeon – helped grow Christmas sales by 8.1%.

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BEST USE OF AUDIO

Heart Toddler Trax with Organix

Global

Client: Organix

Did you know a toddler’s palate is different to an adults’? Put simply, a child’s tastes are literally different to those of a grown up. Organix use the same ingredients in their food as adults’ food but adapt it to the tastes of toddlers. Could this approach be applied to Music to bring to life Organix brand positioning of ‘nobody u...

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Radio saved this video star

Wavemaker UK

Client: Netflix

2020 was a year unlike no other. Lives put on hold. Uncertainty everywhere you looked. It’s times like these that people need uplifting. But for many, those opportunities for light relief and entertainment were removed too. Events were being cancelled left, right and centre. One of the world’s most popular was the one of the first to g...

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Little Helps Day

MediaCom, Bauer, Global, Wireless

Client: Tesco

Helpfulness is at the heart of everything Tesco do. To better communicate stories of helpfulness to the nation, Tesco partnered with the three biggest radio networks – a media first – to create ‘Little Helps Day’, a celebration of great local heroes and Tesco community projects. Reaching 24 million people in 24 hours, ‘Li...

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Actionable Audio Ads with Berocca

Global, the media & entertainment group with Sayitnow, Mediacom and A million Ads

Client: Berocca

There are many ways to measure the effectiveness of an audio campaign, but we set out to create a new one; an instant interaction with a brand straight from an audio ad stream. A way to have a conversation with a brand without picking up the phone or changing devices, a seamless transition from stream to a commercial environment. ...

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Covid-19 Tiering

MG OMD

Client: HM Government

During an already turbulent and confusing period of Government communications, we were challenged with communicating the Governments shifting ‘tiered’ restrictions that were unique to the different sub regions of the UK. We needed the local authority and trust of regional radio, but with the same agility and targeting as social media. ...

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KP: HOW TO STAY NUTS ABOUT CHRISTMAS DESPITE BEING IN ‘TIERS’

Starcom

Client: KP Nuts

Christmas may have eventually been cancelled for more than half the country, but by finding the right balance between festive cheer and empathy, Starcom and Bauer Media created the most agile of ‘festive’ campaigns for KP Nuts. It reflected the national mood, drove massive consideration and smashed our sales target over the crucial per...

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Launching the Samsung Galaxy S21: 21 Moments to be Happy

Starcom

Client: Samsung

How do you get people to be excited about the 12th generation of a phone and remember that it is called S21 - especially when people are locked down at home? We gave people daily moments of happiness with their favourite radio stations to make the number 21 memorable, relevant and desirable.

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Sponsored by

COLLABORATION

SMALL COLLABORATION – UNDER £250K

The ad break we never expected to be in

ITV, PHD, Saatchi&Saatchi

Client: The British Heart Foundation

The British Heart Foundation had no plans to advertise during Euro 2020, but following the shocking collapse of Denmark footballer, Christian Eriksen, this is how we collaborated across an intense 72hrs to create and deliver a powerful contextual media moment that created 58,000 more potential life-savers who could make a difference wh...

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#StandAgainstRacism

Sainsbury's, Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose & Partners

Client: Sainsbury's

We gave the UK’s supermarkets a platform to unite in solidarity and #StandAgainstRacism Could they put their festive rivalries to one side at the busiest time of year and unite in one entire ad break? Challenge accepted! We brought the UK’s leading supermarkets together in one entire ad-break to highlight that racism is NEVER acce...

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The Land of Independents

AMS Media, Crossmedia, Goodstuff, Republic of Media, The Specialist Works, The7Stars, Total Media with 10 other indie media agencies, Creature, countless media owners and several intermediaries

Overseas travel might have been restricted in 2020 but the independent sector came together for the first time since 1991 to unite in solidarity, to do something different, and show adland the only destination of choice is The Land of Independents.

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"Launch Berocca Boost"

MediaCom with Global, Say It Now, MullenLowe, AMillionAds

Client: Berocca

Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...

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Always Forward

the7stars, Book of Man

Client: H&M

With young men facing a crisis of confidence wand growing unemployment, we collaborated with H&M and Book of Man to give men confidence in their job hunt – inside and out.

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I May Destroy You

The Face and galdem

Client: BBC

All public services must meet the needs of the community they serve – the BBC is no exception to this. But with youth leaving the BBC in droves, the value the organisation offers this underserved group was being called into question. The BBC must reflect the societal issues for all groups, and remain relevant to what matters to them...

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Wolf Blass Wednesdays

MediaCom, Deliveroo

Client: Treasury Wine Estates, Wolf Blass

At a time where traditional routes to consumers were disrupted, wine brand Wolf Blass was in peril. Dining out with a glass of wine was no more and sampling opportunities had shut down. Wolf Blass needed to go direct to consumer – but this isn’t so simple for a small business. So, we suggested a partnership that allowed ...

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LARGE COLLABORATION – OVER £250K

ONS Census 2021

MG OMD, ITV, Channel 4, Sky, Ch5 and S4C

Client: HM Government

Along with everything else that’s happening, 2021 is a census year – the once in a decade opportunity to get an updated picture of what England and Wales’ population looks like. The data which the ONS collect informs government and private sector decisions that will impact society and the economy for years to come. To be as effective a...

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The Launch of PS5

MediaCom with TFL, Diva Agency and Red Consultancy

Client: PlayStation

For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the i...

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Cosmopolitan Home Made & Wake The Bear x NatWest: Empowering millions of women to create positive long-term financial habits for life

Hearst UK & Wake The Bear

Client: NatWest

The Cosmopolitan NatWest Home Made House supported five young women from diverse backgrounds by giving them the once-in-a-lifetime opportunity to live together rent-free for a year in Manchester, learning healthy financial habits along the way. Housemates detailed their journey through a rich programme of Cosmopolitan cross-platform...

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Britain's Best Neighbours

MediaCom, Reach, Global, NCA, Grayling

Client: Lloyds Banking Group, Halifax

In 2020 our worlds shrank. People who used to leave home every day were now locked down. With branches shut and high streets empty, Halifax’s brand presence was under threat. Lockdown created an opportunity for Halifax to drive positivity around the neighbourhoods we were stuck in, and our love/hate relationships with them....

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Candy Crush All Stars Tournament

Talon, Global, King

Client: Activision King

In a world before COVID, when commuting to work was a thing, our trains and buses were invaded by legions of mobile carrying Candy Crushers. You only had to glance down a carriage to see the flashing screens reflecting confectionery colours in the faces of their many owners, as players whiled away the minutes of their journey crushing ...

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Celebs Go Virtual Dating

MediaCom, Lime, Channel 4

Agency: Mars Wrigley

Extra’s long standing association with ‘confidence in dating’ was due to couple up with Love Island in Summer 2020. But when the dating show was cancelled and we were all stuck at home, Extra’s summer of love was given the cold shoulder. Gum wasn’t relevant and the whole category was tanking. But dating didn’t disappear. It ...

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DETTOL & TFL: HELPING RE-OPEN LONDON

Zenith & TFL

Agency: Dettol, Reckitts

A collaboration between TfL& Dettol offering free hand sanitizer at every London Underground station, helping re-open London safely, whilst significantly shifting brand perceptions and sales.

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Movember, Movember, the 2020 collab to remember

Sky Media, Sky Sports, Sky News, Bountiful Cow and The Value Xchange

Agency: Movember

In the UK, 3/4 of all suicides are men and 60 men are lost to suicide every hour across the world. Moreover, 1 in 8 UK men will be diagnosed with prostate cancer, and testicular cancer is the most common cancer among young men. With the global pandemic putting increased pressure on mental and physical health, Movember’s iconic annual c...

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NHS BT Plasma Donation

MG OMD, NHSBT, Sky and BT

Client: NHS Blood and Transplant

Convalescent Plasma was something barely anyone had heard about prior to COVID-19, so urgently recruiting donors required a solution that would immediately resonate with our target audience and spur them into immediate action. We partnered with Sky Sports and BT Sport to develop the ultimate half-time team talk that resulted in a 172% ...

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Pick For Britain' with Waitrose & Partners

ITV, MG OMD, Waitrose, NFU, DEFRA, Wonderhood Studios and adam&eveDDB

Client: Waitrose & Partners

Crisis is the Mother of collaboration. For the first time in history, Waitrose, the NFU, DEFRA, Wonderhood Studios, adam&eveDDB, MG OMD and ITV came together to feed Britain and avert a national disaster.

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RESEARCH

BEST USE OF DATA FOR AUDIENCE BUYING

If we can spot it, we can Bish Bash Bosh it

Blis & Mindshare UK

Client: Unilever - Lifebuoy

The re-introduction of Lifebuoy antibacterial soaps and hand sanitiser to the UK&I market, after a 20-year absence, was never more important than the September 2020. In the pandemic’s early stages, hand-washing and sanitising rates had more than doubled from 4.5x to almost 10x a day but had started to slip. As people tentatively starte...

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SILVER: Starcom & ASICS – Winning the UK’s race for freedom

Performics at Starcom

Client: Asics

When lockdown created the biggest surge in running the UK has ever seen, we overcame the loss of the critical running shop and designed a brand-new customer journey with our very own expert at its heart –The Shoe Finder. By implementing an audience-led strategy we were able to identify those new runners and support them on their runnin...

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Settling the biggest debate in search marketing

Spark Foundry UK

Client: Asda

Paid search is a critical part of modern marketing. Yet one debate still rages in the world of performance; should you pay for branded keywords? Detractors say no. Why would you pay if someone is searching for your brand? On the other side supporters scream yes. It’s commercial suicide to leave your search results unprotected, allowing...

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Joyful Focus

Initiative

Client: LEGO

The LEGO Group is one of the most beloved brands in the world, however it’s soaring success amongst children has alienated many adults who think the brand “wasn’t for them”. So when we saw sales rise amongst adults, we had to find out why. After conducting a comprehensive quant & qual research study, we created Joyful Focus, a campaign...

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PIBs vs. BPDs (Bottles Per Day): Delivering outcomes-driven TV at scale

Hearts & Science

Client: Yakult

Yakult and Hearts faced a major challenge in 2021: grow penetration and sales in a declining category. Using Sky set top box viewership data and Dunhumby Tesco clubcard data, we supercharged our TV buying approach for Yakult, analysing the effect on sales of each individual spot that aired. Optimisations across dayparts, genres, reg...

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Reaching Starbucks customers in lockdown with anonymised mobile data

MiQ and Havas Media Group London

Client: Starbucks

In September 2020, Starbucks set a commercial aim to return to pre-covid sales by March 2021. Pumpkin Spice Latte season was fast approaching, and the business chose this seasonal moment to achieve short-term commercial success to kick-start the longer term objective. With the UK entering a second lockdown, in-store and out-of-home ...

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Samsung: Managing Customer data to build a brand

Starcom & Digitas

Client: Samsung

For too long CRM and online advertising have been siloed and treated completely independently. By breaking those barriers, we were able to build a real dialogue with our hardest to engage audiences and get them excited about Samsung phones again.

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ECONOMETRICS

Real-time econometric creative decisioning

UM

Client: Johnson & Johnson

For anyone who suffers from the (often chronic) causes of diarrhoea, the idea of travelling or being out and about to enjoy a meal with friends and family can be fraught with anxiety. 2020 represented a very difficult challenge for all of us and the Imodium brand was no exception, but for different reasons - the ‘stay at home’ messag...

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SILVER: Developing a 6th Sense for Virgin Money

MFUSE

Client: Virgin Money

The MFUSE / Virgin Money entry shows how econometrics can be ‘operationalised’ into client-agency ways of working. A monthly econometric “full funnel” view of how marketing and media investments work and can be optimised is now “hardwired” into Virgin Money and MFUSE investment decision making. The benefits include reducing reliance on...

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Modelling a Unicorn

the7stars

Client: Gousto

Our work enabled us to demonstrate the lifecycle effects of media investments for a high growth subscription business, aligning their media investment with their commercial ambitions to deliver profitability and a unicorn valuation.

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Listening to Lego with Global and On Device Research

Global, the media & entertainment group and On Device Research

In 2021 Global ran Lego’s first audio campaign; a digital audio and podcast partnership to position Lego adult sets as way of bringing ‘Joyful Focus’ during the lockdown at the start of the year. Lego had never used audio before which meant Global had just one opportunity to show them audio could work for such a visual product. This...

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TRADE BODY RESEARCH

Gold: Signalling Success: Putting context in context

house51

Agency: Thinkbox

The endless proliferation of video advertising doesn’t just mean endless new competition for TV; it has encouraged the shorter-sighted to treat all forms of video as equal, to value a view as a view wherever it happens. In this commoditised world, cheapest wins. ‘Signalling Success’ explained why this is catastrophic for effectiveness....

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RESEARCH INSIGHT

Listening to Lego with Global and On Device Research

Global, the media & entertainment group with Lego and On Device Research

Client: Initiative

In January 2021 Global ran Lego’s first audio campaign; a fully integrated digital audio and podcast partnership to position Lego adult sets as way of bringing ‘Joyful Focus’ during the lockdown at the start of the year. Lego had never used audio before which meant Global had just one opportunity to show them that the medium of coul...

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The Generation Factor

Mail Metro Media

The Generation Factor was a cross-generational, deep-dive study created to help inform and influence campaign planning. Recognising outdated, often ageist stereotypes across advertising and an industry saturated with Gen Z and Millennial-focused studies, Mail Metro Media surveyed more than 1,500 people aged 10-73 to understand the fact...

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Addressing the attention challenge and building a new value system for our clients

Dentsu in partnership with Lumen and TVision

In 2018 dentsu made a ground-breaking commitment to address one of the biggest challenges facing our industry and pioneer a new value system based on attention. From this bold ambition, dentsu’s multiyear research programme ‘The Attention Economy’ was born, and includes the largest attention study ever undertaken. Combining the latest ...

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From Psychology to Psychographics

Goodstuff

Client: GambleAware

Experiencing harm from gambling is a large, growing problem in the UK, and not just for gamblers themselves. As many as 7% of adults, or 3.6 million people, report having been negatively affected by someone else’s gambling problem. By using psychographic and app download/usage data to target those most at risk, we were able to translat...

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How to increase your Social Intelligence

Wavemaker UK

Social Intelligence is an industry-leading research study spanning four years of data across Facebook, Instagram, Twitter and Snapchat. It analyses over £175 million investment and 55 billion impressions. The study has given radical impetus to our buying, provoking clients to think differently about which platforms they trial for vari...

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Finalist: Inspiration Nation: Stop Interrupting, Start Inspiring

Pinterest

Client: Pinterest

Pinterest has data that proves what the world already suspects: the last year changed us all. People have become more conscious of where and how they spend their time. Their behaviour shifts reflect that. Whether it was planning Christmas as early as April to looking for more sustainable ways to live their lives. At the same time, the ...

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Lighting up the Darkest Hours

Goodstuff

Client: Samaritans

Night-time may be the loneliest time of day, but for men at-risk with their mental health, it can be the deadliest, as sleep disturbances are associated with a threefold increase in accomplished suicides and suicides are four times more likely to occur at night. Despite these harrowing facts, male call volumes to Samaritans historic...

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PEOPLE, AGENCIES & TEAMS

MEDIA LEADER OF THE YEAR

Rob Pierre, CEO

Jellyfish

Rob Pierre, co-founder and CEO of Jellyfish, doesn’t believe in standing still. His vision of delivering unsurpassed expertise as a digital marketing partner to growth-focused companies has led to Jellyfish becoming a business of more than 2250 employees across 40 global offices. Jellyfish counts the likes of Google, Netflix and Nike a...

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Dominic Carter, Group Chief Commercial Officer

News UK

Dominic Carter is responsible for all of News UK’s Commercial activities, leading a team of more than 300 staff encompassing sales, production, content, events, strategy, retail and insight. He is also responsible for a range of sub-brands including influencer agency The Fifth, photography agency Studio PI, digital newsbrand adv...

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Julian Lloyd-Evans, Chief Revenue Officer

Dennis Group

Julian has dedicated over a quarter of a century to Dennis Publishing and the Media Industry which he loves. Julian has been Chief Revenue Officer at Dennis for 16 years. In that time, under Julian’s stewardship, Dennis has become one of the fastest growing, most profitable international media companies with a reputation for client ser...

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Kate Rowlinson, CEO, UK

MediaCom UK

Kate Rowlinson: steering MediaCom through the pandemic by supercharging MediaCom’s mantra, “People First, Better Results”, with brilliant business results to prove it. Kate has excelled in her role as CEO of the UK’s largest agency over the past year. Under her leadership MediaCom has thrived despite a challenging backdrop for the ...

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Nadine Young, CEO

Starcom

From joining Starcom as Managing Director in August 2019, to being promoted to CEO only a year later, the agency has gone from strength to strength under Nadine’s leadership. During this time, Starcom has secured a series of big-brand new business wins, client satisfaction scores have skyrocketed to among the highest in the industry, a...

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Natalie Cummins, CEO

Zenith

Natalie started at Zenith as a graduate in 1998 and worked her way up to CEO. During her time at Zenith she has had three children, John, Albert and Agatha. As many people know, Natalie was married to Karl Guard, who also worked at Zenith. Karl died from suicide in 2016 whilst Natalie was Managing Director and she returned to her ro...

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Serhat Ekinci, Managing Director

Unite, Omnicom Media Group

As Managing Director at Unite, Serhat Ekinci’s mission has been to prove the value of diversity and inclusion by tangible outcomes. He created a first-of-its-kind diversity-driven agency within a network and an approach of moving clients from unconscious exclusion to conscious inclusion with cultural lenses to better represent consumer...

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RISING STAR – AGENCY

Andy Ankrah, Senior Director, Head of Technology Consulting

Merkle

A fortnight post-graduation from Durham with a maths degree, I started at Merkle as a Technical Web Analytics Consultant. I progressed through senior, to managing a team of 6, to leading a division of 28. But my real transition came last year. In the context of a highly dynamic industry, rife with shifts in the technology landscape, Me...

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Emily Trenouth, Head of Influencer Marketing

MediaCom UK

Emily joined MediaCom in late 2019 and in just 18 months has made transformational change in building our Influencer Marketing product from scratch and increasing the department revenue by 300% to over £1.2M in annual fee income, making it the fastest growing division within MediaCom’s content and creative department.

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George Goldberg, Advanced Insight Manager & Data Engineer

Hearts & Science

With my background in Chemistry, love of technology, photography and fascination with human behaviour; I saw Hearts & Science – a data-driven media agency – as a great fit. Sector agnostic, I work in the Data & Insight team, using traditional research (campaign uplift/audience segmentations/social analysis) and modern analytics to help...

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Jessica Taylor, Data Strategy Associate Director

Essence

You might be surprised to learn that Jess didn’t take the ‘traditional’ route into Data Strategy. Instead of studying a STEM degree, she went to performing arts college and was a dancer before realising media was even a career option. After completing the Maxus rotation scheme, she joined the Technology, Effectiveness and Data team, ...

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Ronil Rawal, Associate Planning Director

OMD UK

My parents wanted me to become a doctor. If not a lawyer or a pharmacist, all great career paths for an Indian boy to take. You can imagine the confusion on their faces when I told them I was committed to pursuing a career in media. A look that will stay with me.

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Zeynep Arat, Strategy Director

Essence

Zeynep’s career began with WPP’s prestigious grad scheme: the Fellowship. Starting at Kantar, studying future trend analysis, she then learned planning fundamentals at Ogilvy NYC, and finally found her calling in communications planning at Essence. She is now the strategic lead on major clients such as Google - Consumer Apps, Airbnb, P...

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Sponsored by

RISING STAR – MEDIA OWNER

Cassandra McDonald, Senior Research Manager

Vevo

Cassandra McDonald is Vevo’s Senior Research Manager, UK and International, using data to supercharge Vevo’s business offerings and helping major brands create meaningful campaigns on the world’s leading music video network. Reporting into a US based team, means working on her own out of the London office, so she understands the specif...

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Jenny Shevlin, Planning Director

Reach Solutions

In my 5 years since joining Reach I’ve been promoted from Planner to Senior Planner and now Planning Director. It’s been quite the journey as I’ve developed my planning skills, forged key relationships and stepped into a management role - all whilst being an expert in the audiences of an ever-expanding portfolio of over 200 media brand...

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Meredith Nissen, Account Director, UK

Spotify Advertising

Meredith began her career in media at Digitas NY, gaining invaluable cross-channel planning experience servicing the largest account at the agency, American Express. With a reputation for success and high-level customer service, Meredith was approached by Spotify and pursued a role on the senior planning team. This culminated in Meredi...

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Siobhan McDade, Brand Development Director

Jungle Creations

As Jungle Creations’ Brand Development Director Siobhan oversees the daily output across the company’s six media brands, which have 121 million followers combined across social platforms, and leads the brand positioning, devising strategies to build new audiences, grow new markets, maximise brand revenue and extend the media brands bey...

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MEDIA BRAND OF THE YEAR

LADbible Group

LADbible Group has grown to become one of world’s biggest publishers, reaching two-thirds of 18–34-year-olds in the UK and over half of all adults. Over the past 12 months, LADbible Group has circumnavigated a pandemic and established itself as a voice for Gen Z and millennials every day. We’ve grown our staff, offices, partnership ...

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Time Out Group

Time Out had to act fast to stay relevant, embracing the new reality when the world had to stay IN, bringing its influential global advertisers on the journey to Love Local businesses.

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4Studio

Launching a brand-new business area in the middle of a global pandemic and becoming the UK’s most-viewed branded content partner? No problem. In June 2020 (amidst a global pandemic) we invested heavily in a new idea and launched 4Studio – a major new division within Channel 4 tasked with creating social-first content to our youth au...

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News UK / Wireless

One year ago, Wireless launched Times Radio. A brand new live speech station broadcast from studios within the same building as The Times & The Sunday Times. The station would take the brand values and credibility of the papers and broadcast nationwide to target a gap in the market that we had identified through bespoke consumer resear...

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SALES TEAM OF THE YEAR

4Sales

Emerging from the pandemic stronger than ever, 4Sales delivered year-on-year revenue growth, outperforming the broadcast market. We implemented a new digital-first approach, driving our All 4 revenues up and introducing innovative new products including the world-first BrandM4tch offering and broadcaster-first 4Studio. Despite working ...

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Blis

2020 was the year of innovation for Blis’ sales team. Off the back of a record 2019 and an impressive Q1 (+46%) they were on track to deliver another strong year. But then, COVID-19 struck and the need to innovate would be exponentially fast-tracked. With a steep revenue decline in Q2 the team went into survival mode in order to make i...

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Reach Solutions

The last 12 months for most businesses have been challenging, to say the least. Whilst weathering the storm, Reach has gone from strength to strength, pivoting to become a truly digital-first media business, accelerating the Customer Value Strategy, growing our online audience, innovating with new product launches and as result of this...

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Sky Media

In the most difficult year of our generation, Sky’s ethos of believing in better mattered more than ever. We responded to the crisis with pragmatism and compassion, with collaboration, support and flexibility for our people and our partners. We believed that if we pulled together – we would get through it together. But believing in ...

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Spotify

Over the last few years, broadcasters have been fighting more aggressively than ever before for every advertising penny. The competition played out in an industry increasingly marked by the dominance of behemoth digital platforms, the news that agency after agency were remodelling their approach to audio and demands by advertisers for ...

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Twitter UK

This remote sales team have been on a journey this year, each of them working hard and sharing their own experience from their homes and gardens. Read about what this has meant for our customers and how the team has been brought together on Twitter's desert island.

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MEDIA AGENCY OF THE YEAR

MG OMD

We decided to use our short-term success this year to invest in our long-term future and grew MG OMD for the better commercially and culturally. Because it’s not how we all got through this period that matters, we believe it’s how we come out of it stronger, with sustainable growth for a more successful long-term future.

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Initiative

At Initiative, we set out to grow our people and grow businesses in a bid to reframe how we build both the careers and the contribution of people in agencies. We had two winners for 30 under 30; won the most UK-only business in the last 12 months; had the highest customer satisfaction score in the UK; had the highest ratio of shortli...

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OMD UK

On paper, the events of the past 15 months read like a blockbuster movie script; a global pandemic transforming the fundamentals of everyday life; a technological revolution in how we spend and socialise; and raging culture wars with race at the heart. But this was no movie script, it was real life, presenting media agencies with a who...

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Finalist

PHD

Starcom

A new star has risen in the land of media’ announced Campaign, as Starcom hit the top of the new business charts in June: a phrase that sums up what an incredible year it has been for the agency. In the past 12 months, as well as topping the new business chart, we’ve driven double digit organic growth, our client satisfaction scores ...

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Zenith

Last year we were AOTY. This year, we have continued to win new business and retain 2 out of 3 clients up for review. We have grown revenue and achieved either ‘most’ or ‘second most’ awarded at all the major ceremonies for our client work. In April, we had our highest ever TRR score. Finally, in January, we received a 9 in Campaign Sc...

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Sponsored by

GRAND PRIX

Grand Prix

Winner

The ad break we never expected to be in

PHD and ITV

Client: The British Heart Foundation

Sponsored by