Best Agency Partner

Best Agency Partner

Manning Gottlieb OMD

MediaCom

OMD UK

PHD

AGENCY

Flexible BT TV Launch - Cinema Activation | “You wouldn’t pay for something you don’t want to watch in the cinema, so don’t put up with it

Essence with DCM Studios and Recipe

Client: BT

"People love TV but hate paying for things they don’t want to watch. That’s why in March 2020, we launched all-new BT TV, the UK’s first range of flexible TV packages that can be switched on and off every month – only paying for what you want to watch.

We set out to disrupt an established market and get the UK to take notice th...

Unscripted

Essence with Wunderman Thompson and Pitch PR

Client: BT Sport

"Two weeks before the start of the season, football fever grips the nation. Fans, full of hope and anticipation, endlessly discuss the upcoming season. Every fixture, every nuance, every rumour...

Of course, brands know this. And pile in. Desperate to attach themselves to a national obsession. The challenge was to be pa...

Sony Pictures: Jumanji: Next Level

Manning Gottlieb OMD

Client: Sony Pictures

What do you get if you combine a Hollywood star, a blockbuster movie and 10 UK celebrities in the Australian jungle? One of the most exciting ITV partnerships of 2019. We placed Jumanji: The Next Level in the heart of ITV’s I’m a Celebrity Get Me Out of Here with a never before seen integration into the show. The result was an ROI of 30:1&#...

Lloyds & MediaCom: The M Word

MediaCom UK

Client: Lloyds Banking Group

Did you know that people are more reticent talking to their families about money than they are talking about politics or sex?

Uncovering this insight allowed us to create a convention- breaking campaign in a low interest category.

Because whilst banking can be low interest, having a better relationship with your family is not.

So we...

COSTA EXPRESS: RAGE AGAINST THE (COFFEE) MACHINE

Zenith

Client: Costa Express

We convinced Costa Express to give away 3.1m cups of coffee in 24 hours, to drive penetration. Within 6 weeks, we had proved the best things in life really are free.

FROM HUMILIATION TO HIGH FASHION

Zenith

Client: Essity

Breaking the incontinence taboo with a disruptive shift from Private to Public media. This delivered penetration, and grew the bladder weakness product category by 73%.

Guinness: The Official Sponsor of Belief

Carat UK

Client: Diageo | Guinness

The story of how Guinness became the unofficial sponsor of the Rugby World Cup by being the official sponsor of fan belief, retaining its position as the nation’s favourite beer.

Sunday Night Sleep

Goodstuff with Channel 4, The Romans, Calpol, Casoo, Listerine, The AA, Velux, UM London, Republic of Media

Client: eve sleep

"Sunday is statistically our worst day of the week for getting a good night’s sleep, unfortunately, media is part of the problem; blue light from screens interrupts the body’s release of the sleep hormone melatonin, so watching TV at night can trick the brain into staying awake.
To position eve as champions of sleep wellness,...

Sony Pictures: Jumanji: Next Level

Manning Gottlieb OMD

Client: Sony Pictures

What do you get if you combine a Hollywood star, a blockbuster movie and 10 UK celebrities in the Australian jungle? One of the most exciting ITV partnerships of 2019. We placed Jumanji: The Next Level in the heart of ITV’s I’m a Celebrity Get Me Out of Here with a never before seen integration into the show. The result was an ROI of 30:1&#...

Crossword Clues

MediaCom UK

Client: Lloyds Banking Group

"Lloyds Bank’s strategic priority is to help their customers feel in control of their banking every day. They do this through their market leading app - but older customers were simply not engaging with it.

Our challenge was to get this group of affluent, intellectual customers to download and use the app.

So, we took a century ol...

Frontline Spotify for Dogs

OMD UK

Client: Boehringer Ingelheim

"The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, as many people were getting new dogs and charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced pet ...

Barclaycard Travel smart easyJet Partnership

OMD UK with easyJet

Client: Barclaycard

"In 2019 Barclaycard set out on a mission to take the high-ground – turning credit cards from toxic to trusted - by helping people to spend smarter with their card and in turn, drive brand consideration in a highly congested and competitive market. One of the biggest areas of credit card misuse is when travelling abroad, so here was Barcl...

24 Hours in A&E: Heart Special

PHD with Channel 4

Client: British Heart Foundation

Launching the new Samsung S20 by hiding them in people’s living rooms

Carat UK and Verizon Media

Client: Vodafone

Big handset launches only come about twice a year, so when Samsung was about to launch the new S20 all the major network providers shouted loud about availability and price. But not Vodafone. We decided to hide them in people’s living room and encouraged people to hunt for them by creating an Augmented Reality scavenger hunt, resulting in...

ITV Britain Get Talking

Goodstuff and Uncommon Creative Studio

Client: ITV

ITV set out to encourage the people of Britain to stop and talk to one another in a well proven bid to improve the nation’s mental health. We did this in the most powerful but surprising way a broadcaster could: by stopping talking themselves and giving viewers opportunity to talk instead. We created the world’s first silent ad break, enlis...

Laundry Against Landfill

Goodstuff with Uncommon Creative Studio, Channel 4, The Outfit

Client: Ecover

Over 1,000 items of clothing go into landfill every 30 seconds in the UK alone, making the fashion industry a bigger carbon emissions polluter than aviation and shipping combined. If we extended the life of our clothes by just nine more months, we could reduce carbon emissions and water waste by as much as 30%, which is why Ecover d...

#ExcitableEdgar

Manning Gottlieb OMD

Client: John Lewis & Partners and Waitrose & Partners

At Christmas 2019, John Lewis & Partners and Waitrose & Partners came together for the first joint in a joint Christmas advert with #ExcitableEdgar. To ensure the campaign once again captured the heart of the nation and drove sales, MG OMD helped Edgar break out of commercial airtime into ITV owned assets. The result was the most exciting C...

Concrete Green with Loyle Carner

PHD Manchester with DRUM and Sky Media

Client: Timberland

FROM HUMILIATION TO HIGH FASHION

Zenith

Client: Essity

Breaking the incontinence taboo with a disruptive shift from Private to Public media. This delivered penetration, and grew the bladder weakness product category by 73%.

McDonald's Breakfast Extension

OMD UK with Leo Burnett and Global

Client: McDonald's

"Since 1982, McDonald’s have been satisfying the nation with their tasty Breakfast menu including popular staples like the Sausage and Egg McMuffin and the Hash Brown. However, McDonald’s find themselves in a market where new players are vying for a share in the breakfast market who serve breakfast for longer hours.

It was our job ...

Doing It Doggy Style: Serving Up Just Eat Joy

UM with McCann and Byte

Client: Just Eat

"The nation’s largest restaurant aggregator was seeing their share of orders, particularly against young urbanites (Urban Spenders) being quite literally nibbled away by aggressive competition. Just Eat was delivering joy through its infectiously catchy “Did Somebody Say…” message but tracking showed it was verging on becoming an annoya...

IKEA: Defying Christmas Home Shame

Vizeum with Mother London and Hope&Glory

Client: IKEA

For all the emotions elicited by Christmas advertising, there’s one that’s always overlooked: home shame. In a UK-first, IKEA staged a Christmas intervention: to defy home shame and show that any home can play host. A campaign that would take Christmas advertising head-on and rewrite the well-worn formula. Creating a cultural movement w...

COSTA EXPRESS: RAGE AGAINST THE (COFFEE) MACHINE

Zenith

Client: Costa

We convinced Costa Express to give away 3.1m cups of coffee in 24 hours, to drive penetration. Within 6 weeks, we had proved the best things in life really are free.

MEDIA OWNER

Cadbury Creme Egg: Entertainment campaign with Amazon Advertising

Amazon Advertising

Client: Mondelez

For Easter 2020, Cadbury Creme Egg teamed up with Elvis and The Story Lab, Carat to launch their new video-on-demand channel “EATertainment”. Extending from Cadbury’s own video content, Amazon Advertising produced two entertaining short films that were shown on Prime Video via Prime Video Direct. A high impact branding campaign sp...

#ClapForOurCarers

Channel 4

Client: 40 different brands and 20 different agencies

An insane story of how we helped launch the original #ClapForOurCarers in an incredible timescale under lockdown conditions in the midst of a global pandemic. And it was worth it, to applaud our fabulous NHS.

Publication of The Testaments by Margaret Atwood

VINTAGE, Penguin Random House

"The publication of Margaret Atwood's The Testaments was 34 years in the making and we wanted to make it the most highly anticipated book launch of 2019 - and to elevate Atwood from author to sage, voice of our times and icon.

Working with key retail, media, event and charitable partners, we planned a multi-phased, multi...

Disability Works

Channel 4

Client: Harry Specters, Ignition Brewery, Beco, Funded by Natwest, Nationwide and Sainsbury's

Channel 4, Natwest, Sainsburys and Nationwide came together to donate airtime to small enterprises that predominately hire disabled employees. The ad break takeover went out on International day of Persons with Disability just before Christmas resulting in astounding business results; with record-breaking online sales and massive increases ...

Girls Who Change The World

Disney

Client: IBM

"For years, girls and young women have been a critical missing part of Science, Technology, Engineering and Math (STEM) studies and careers. Only 20 percent of all GCSE Computing students are girls, just 12 percent at A-Level, with the trend continuing into the workplace. STEM is essential for making the world a better place,...

Age UK and Coronation Street: Tackling Loneliness

ITV

Client: Age UK

"Age UK invited ITV to help raise awareness of the services available to lonely elderly people at Christmas, while also driving much-needed donations.

At a time of festivity and stretched wallets it was a big ask, but with a 61% uplift in website page views and a large uplift in total and one-off donations, ITV put loneliness on the...

The Next Level

ITV

Client: Sony Pictures Entertainment

Here’s how a film sequel about an adventure in a magical jungle was brought to life (thanks to another adventure in another magical jungle) and beat the first film’s opening weekend by 40% whilst delivering £1.5m of the £9.5m opening week’s revenues.

The Seven Worlds, One Planet Experience

Spotify and Havas

Client: BBC

The BBC enlisted the help of Spotify and Havas with the challenge of engaging 16-34 year olds to engage with the 'Seven Worlds, One Planet' series, encouraging messages of conservation, diversity and unification. Spotify and Havas did this by using developing a media-first, a seamless and impactful experience that consisted ...

#HiddenAbuse - Discovering the hidden truth about domestic abuse on Twitter.

Twitter UK and Stack

Client: Solace Women’s Aid

Twitter and Solace Women's Aid broke new ground by utlising Twitter’s newly launched 'Hidden Replies' feature to reveal the hidden story behind a selfie of what appears to be a happy looking couple. In doing so they cleverly spread awareness that just because you can’t see abuse doesn’t mean it’s not happening. The campaign drov...

Closing the Dream Gap

Verizon Media

Client: Barbie

Mattel wanted Barbie to help close the ‘Dream Gap’, so Verizon Media and Barbie partnered to launch MAKERS in the UK, a women's leadership platform that tells the stories of groundbreaking women today to inspire the leaders of tomorrow. We hosted a Barbie Dream Gap workshop, inviting 16 girls and a host of inspirational and dive...

heat's Under the Duvet with VOXI

Bauer Media

Client: VOXI

heat and VOXI partnered to create Under the Duvet, an original 20-minute Love Island spin off show. Unlike other brands which sponsored the show or created content about the show’s highlights, heat and VOXI created an original show dedicated to all the fan content and social media chatter, aligning perfectly with VOXI’s product offe...

Save Well, Spend Better with Lloyds Bank

Channel 4

Client: Mediacom and Lloyds Bank

Making 1.2 million viewers 90% more likely to talk about money via hugely successful prime time Channel 4 show Save Well, Spend Better with Lloyds Bank.

Starbucks: #WhatsYourName

Channel 4

Client: Starbucks, Havas

Using our annual diversity award to encourage a multinational brand reach out to diverse UK audiences with a truly authentic and moving ad led to global fame, £100k raised for charity and a 272% increase in overall brand index.

The People's Ad Break

ITV

Client: Honda, Aldi, Haribo, Walkers and Weetabix

"The Turner Family from Hertfordshire aren’t known for producing big budget campaigns.

But their zero-budget lockdown-busting remake of a Weetabix TV ad (which switched their family hatchback for a submarine) actually outperformed the original!

Not bad for a family from Hertfordshire..."

Ahead of the Headlines

Mail Metro Media

Client: Tesco / Mediacom

"In November 2019, Tesco launched Clubcard Plus – a subscription service offering customers “Value You Can’t Stop Talking About” – and after utilising the UK’s leading daily newspaper Metro for a Friday morning takeover, achieved an incredible 3.3% of its annual subscription targets in one day!

Within six hours, teams fr...

Kia - Power To Surprise

News UK

Client: Kia, Havas and Innocean

"Kia makes cars that punch well above their weight, but there is a disconnect between the quality of Kia’s product and its brand.

We found that while Kia owners loved their cars, non-owners merely ‘respected’ or ‘liked’ them.

We knew, then, that our job was to help more people fall in love with Kia.
Our campaign...

#whereyoushopmatters

The Guardian Labs and Starcom

Client: Visa

"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.

You can create significant change by inspiring mil...

Formula E: Unlocked

Twitch

Client: Porsche

Porsche, the premium car manufacturer, was launching a new electric vehicle – the Porsche 99X Electric Formula E. But for this launch they wanted something different; to reach a brand new and hard to engage audience. There would be no more glossy magazines, no more TVCs and no need for journalists to travel to trade shows – this was...

Coors Light Rap Battle: That's COLD

Channel 4

Client: Zenith & Molson Coors

A story of how we helped Coors Light achieve a massive 7.2% sales growth through a comedic and innovative partnership with Channel 4 comedy. Using rap, humour and interactivity to harness the coldest comedic burns resulting in an additional 1.1 million potential consumers for Coors Light.

I Saw It First and Love Island

ITV

Client: I Saw It First

"Why work with one influencer when you can have a whole ISLAND full of them!

Here’s how a yellow dress helped I Saw It First add 250,000 new customers and see a 67% sales increase."

INNOVATION & CREATIVE EXCELLENCE

Brush Like a Pro with Oral-B and Channel 4

Channel 4 and Publicis PGOne

Client: Oral-B

Through smart activation of some famous Channel 4 faces, we drove a 6% sales uplift and smashed purchase consideration and brand recall targets for Oral B all in a stagnant product market!

TikTok and Love Island

ITV

Client: TikTok

The problem with life’s best moments is how quickly they come and go (usually, within a moment!) Here’s how TikTok, the ultimate preserver of life’s best bits, immortalised Love Island’s golden moments for its beloved fans, and grew followers by almost 380k.

Great British Biscuit Break

Manning Gottlieb OMD

Client: McVitie's (Pladis)

When our headline sponsorship of TEAM GB and well laid summer plans were postponed due to a worldwide pandemic, McVitie’s were presented with an unplanned and very large void to fill in their marketing calendar. Inspired by new lockdown behaviours and much missed daily routines, we swiftly pivoted our plans to social media and encouraged ...

24 Hours in A&E: Heart Special

PHD and Channel 4

Client: British Heart Foundation

Visit #ScottishTwitter

Twitter, Flying Object and PHD.

Client: Twitter UK

"#ScottishTwitter is one of the internet’s funniest communities. So it deserves a place at one of the world’s largest comedy festivals: the Edinburgh Fringe.

Visit #ScottishTwitter was a parody tourist information centre at the heart of the Fringe, taking over a hundred hilarious Tweets and bringing them to a comedy-loving audience,...

NATWEST: DO YOU WANT THE BILL, SIR?

Zenith

Client: NatWest

Lead the solution, don’t be part of the problem. How NatWest shone a light on unconscious bias through content, driving 4% increase in their best investors.

Unscripted

Essence, Wunderman Thompson and Pitch PR

Client: BT Sport

"Two weeks before the start of the season, football fever grips the nation. Fans, full of hope and anticipation, endlessly discuss the upcoming season. Every fixture, every nuance, every rumour...

Of course, brands know this. And pile in. Desperate to attach themselves to a national obsession. The challenge was to be pa...

Blood Squad

Goodstuff with NHS Blood & Transplant, JOE Media

Client: ITV2

"An ageing population and blood donation shortage in the UK means that younger and male donors are vital to ensuring regular supplies are maintained. ITV2 partnered with NHSBT to help address this issue as well as leveraging this brand purpose to shift perceptions of ITV2 as a youth brand.
Despite a wealth of quantitative data naming reasons that...

Sounds of Love island

ITV

Client: Spotify and Universal Music

"1) Party, 2) Break Up, 3) Dumping, 4) Getting Ready, 5) Roof Terrace Romance and 6) Bedtime.

Not instructions for a wild weekend away... but 6 specially chosen Love Island moments of emotive content, around which Universal Music and Spotify could support new musical talent."

Timberland Presents: Concrete Green with Loyle Carner

Sky Media, MTV, PHD and DRUM

Client: Timberland

"Having seen their consumers get older and competitors starting to steal their thunder, Timberland set out to create a new brand icon, revive the brand’s connection to hip-hop culture and bring its sustainable roots back to life. All with a uniquely British flavour.

In partnership with the coolest channel on the block MTV, we cre...

Tesco & Supermarket Sweep AFP

Tesco with BBH and MediaCom

Client: Tesco and Thames TV

"2019 marked Tesco’s 100th birthday and an opportunity to reassert our value perception among customers. The creative platform for the campaign was ‘Prices that take you back’ – prices so low that customers would feel transported back in time, but we needed a way to amplify this message and cut through the value message clutter.

Tes...

#whereyoushopmatters

The Guardian Labs and Starcom

Client: Visa

"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.

You can create significant change by inspiring mil...

Dating Twitter

Twitter, Flying Object and PHD

Client: Twitter UK

"Since Twitter's brand is driven by the people on the platform, generating positive sentiment means spotlighting the best conversations on Twitter and those who create them.

Every Valentine’s Day, we’re swamped with starry-eyed stories of romance from brands and media. But the most real depictions of dating happen every day,...

The Proper Road To No.1

Goodstuff with Lucky Generals, Ebiquity, The Nursery

Client: Yorkshire Tea

Seven years in the making, this paper outlines how a strategy built around ‘Targeted TV and Topicality’ helped Yorkshire Tea become the nation’s favourite brew. The black tea market was in decline, with market leaders’ PG Tips, Tetley and Typhoo failing to innovate in product or marketing, resulting in losing relevance with ...

Media that creates drama

Goodstuff with Uncommon Creative Studio

Client: ITV

"Back in 1998, Google launched itself to the world, Sky started mounting mini dishes, DVDs hit our shores, 14% of the country was enjoying dial-up internet and ITV commanded a 32% share of terrestrial viewing. Twenty years on, ITV’s share had hit a low of 15.2% as these nascent technologies matured, transforming the entert...

Center Parcs: This is Family

Hearts & Science

Client: Center Parcs

With Parcs at full occupancy the entire of the year round, how could you grow revenue? This was the business challenge Center Parcs had. Using a strategic idea of family freedom, Center Parcs launched a programme to communicate the desirability of its holidays to higher spending families across various channels. Informed by new machine lear...

From Confused to Clarity

PHD

Client: Confused.com

IKEA: The Wonderful Everyday

Vizeum and Mother London

Client: IKEA

This isn’t a story of bolt-from-the-blue zeitgeist genius; The Wonderful Everyday is a story of overcoming bias for one-off moments of fame, to instead drive change through smaller everyday moments – turning around the fortunes of a tired household name and placing it at the heart of everyday life at home. A campaign that started 6 years ag...

WHAT’S ADVERTISING GOT TO DO WITH THE PRICE OF FISH (FINGERS)?

Zenith

Client: Birds Eye

In summer 2016, Captain Birds Eye was lost at sea. A commitment to a long term media strategy has steadied the ship, delivering a media ROI improvement of 137% and sales uplifts of 24.4%.

How TikTok turned the Red Carpet at The Brits into the main event

Hearts & Science with Talon

Client: TikTok

"TikTok is radically changing how people consume music as its users create content with millions of songs. But we needed something to cement TikTok’s creative role in British culture and engage a wider more mainstream audience in its live and video-based premise.
Partnering with The Brits for its landmark 40th show was the natural thing to do. ...

Sounds of Love island

ITV

Client: Spotify and Universal Music

"New musical talent is innovative by definition – constantly changing and relentlessly experimental. The challenge is how to get that big break and be heard?

Here’s how a new perspective on 6 emotive ITV moments helped Spotify and Universal Music support up and coming artists."

The People's Ad Break

ITV

Client: Honda, Aldi, Haribo, Walkers and Weetabix

"Introducing Charlie and Rosie... a young couple from London, and ad-land’s (accidental) lockdown legends of advertising.

Here’s how a national challenge brought the Great British Public’s ingenuity and innovation to our screens, with homemade TV ads that were more engaging than the originals."

Barclaycard Travelsmart easyJet Partnership

OMD UK with easyJet

Client: Barclaycard and easyJet

"In 2019 Barclaycard set out on a mission to take the high-ground – turning credit cards from toxic to trusted - by helping people to spend smarter with their card and in turn drive brand consideration in a highly congested and competitive market. One of the biggest areas of credit card misuse is when travelling abroad, so here was Barclaycar...

Mantis: Using AI to Unlock an Industry Challenge

Reach Solutions

Client: Mantis

Mantis is a Brand Safety and Semantic product created by Reach plc and IBM Watson to provide a more accurate and nuanced solution to brand safety. In 2020, the team at Mantis have worked to combat the impacts of Coronavirus on the publishing industry by building a COVIDsafe marketplace with Xandr, and partnered with Brand Advance Diversity ...

Formula E: Unlocked

Twitch

Client: Porsche

Porsche, the premium car manufacturer, were launching a new electric vehicle – the Porsche 99X Electric Formula E. But for this launch they wanted something different; to reach a brand new, hard to engage audience. No Glossy magazines, no TVCs and no need for journalists to travel to launch shows – this was going to be an immers...

Donate Your Words

Carat UK

Client: Mondelēz | Cadbury Dairy Milk

How Cadbury drove 1m people to pledge their time to help lonely elderly people by putting Sue Perkins into isolation and getting the nation to watch as the effects of loneliness set in.

#ClapForOurCarers

Channel 4

Client: 40 different brands and 20 different agencies

The incredible story of how we broke all the rules to produce the worlds largest collaborative ad break in an unbelievable timescale, in the midst of a global pandemic. That’s how much we wanted to come together and #ClapForOurCarers.

Sunday Night Sleep

Goodstuff and Channel4 with Sassy Films, The Romans, Calpol, Cazoo, Listerine, The AA, Velux, UM London, Republic of M

Client: eve sleep

"Sunday is statistically our worst day of the week for getting a good night’s sleep and, unfortunately, media is part of the problem; blue light from screens interrupts the body’s release of the sleep hormone melatonin, so watching TV at night can trick the brain into staying awake.

To position eve as champions of sleep wellness...

The People's Ad Break

ITV

Client: Honda, Aldi, Haribo, Walkers and Weetabix

"Q: How do you beat Honda’s ‘Cog’ – the 2-minute, £1m legendary TV ad that took 7 months to make?

A: With a 30”, zero budget version, made by 2 amateurs in only 10 days (well done Rosie and Charlie!)

Here’s how some much-needed lockdown levity delivered 2020’s most creative campaign."

UNILAD: The Illegal Blood Bank

LADbible Group and Elvis

Client: FreedomToDonate

"1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints cannot be collected due to an outdated, discriminatory law.
So we used the scale of our platform to raise awareness of this little known piece of discrimination, and pressurise the government to ...

Frontline Spotify for Dogs

OMD UK

Client: Boehringer Ingelheim

"The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, so many people were getting new dogs that charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced pet...

Channel 4 End of the F***ing World

OMD UK with 4Creative and Dennis

Client: Channel 4

"A homegrown, critically-acclaimed comedy-drama, The End of the F**king World (TEOTFW) was an international hit and, in November 2019, it returned home to Channel 4. Our challenge was simple: use a tiny budget to defeat the world’s most popular streaming platform and get the audience watching first on C4.

Not every piece of co...
INNOVATION & CREATIVE EXCELLENCE

Versus Arthritis

Global, Spark Foundry and SPP Media

Client: Versus Arthritis

"Arthritis affects 10m people in the UK. To jolt audiences into taking notice, an approach was developed to disrupt what people expect from a medium that is all around them; radio.

We took stories from people with arthritis, and then took parts of their story away, leaving just silence; demonstrating the way in which arthritis can...

Sounds of Love island

ITV

Client: Spotify and Universal Music

"Advertisers have used the power of music to sell products since radio and TV were invented.

But when the product is the music itself, it’s harder to compete against thousands of musical competitors.

Here’s a sound collaboration that got new musical talent heard above the noise."

The Silent Ad Break

ITV and Uncommon Creative Studio

Client: Dunelm, SEAT, Network Rail, Gillette and Oral-B

"It’s ironic that this campaign’s entry into ‘Best Use of Audio’ actually used no audio whatsoever. And the fact that it started 2.8 million conversations might also leave you speechless!

Here's how the absence of sound in an entire ad break drove conversations to improve mental health around the UK."

Modern Slavery

Spotify and OmniGOV @ Manning Gottlieb OMD

Client: The Government (Home and Cabinet Office)

The Government worked with Spotify and Omnigov in a plight against the rising cases of Modern Slavery in the UK. Analysing first party data, Spotify and Omnigov used these insights to inform a bespoke audio campaign that resulted in people stopping, listening and taking action.

#whereyoushopmatters

The Guardian Labs and Starcom

Client: Visa

"Christmas is a time for giving, but nowadays it’s about more than rampant consumerism. Visa know #whereyoushopmatters - last Christmas they gave a platform to 100+ merchants nationwide, turning local business owners into stars. In 2019 they wanted to make an even bigger difference.

You can create significant change by inspiring mil...

Galaxy® Chocolate: Sorry, Not Sorry!

Verizon Media

Client: Galaxy

Verizon Media and Galaxy® encouraged women to unapologetically take back an hour of their day with Sorry, Not Sorry - a refreshingly honest and inspiring podcast series which is unapologetic in the quest for pleasure. Over the four-part series, we amassed 20,000 listens and the podcast was in Apple's ‘New and Noteworthy’ sectio...

RESPONSE TO COVID-19

#ClapForOurCarers

Channel 4

Client: 40 different brands and 20 different agencies

The ambitious story of how we broke all the rules to produce the worlds most collaborative ad break with over 40 clients, 20 media agencies and 1 production partner all within 48 hours in the midst of a global pandemic. That’s how much we wanted to come together and # ClapForOurCarers.

Which? A Foundation of Support

Craft Media and Goodstuff

Client: Which?

This is the story about credibility and support. It's about how during a period of confusion and panic for the British public a national institution, Which? came to the fore to give consumers confidence and the right advice when they didn't know who else to turn to. This wasn't focused on driving subscriptions, but about doing t...

Helping everyone stay connected in a crisis

Essence, ITV and Saatchi & Saatchi

Client: BT

This is the story of how two big British brands came together and created a campaign that reached, resonated and most importantly helped people in a time of crisis. With a knowledge that many Brits needed help with tech and a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone t...

Britain Get Talking 2020

ITV

Client: Britain Get Talking

With a fast-turnaround response to the surge in ‘lockdown loneliness’, ITV’s mental health initiative 'Britain Get Talking' persuaded over 6 million people to reach out to family and friends.

Piccadilly Lights - The Nation's Noticeboard

Ocean Outdoor

Client: Landsec's Piccadilly Lights

"At the height of the pandemic, Covid-19 fundamentally changed how society lived. People were suddenly separated and disconnected. Public morale and optimism were at a low ebb.

With our partners at Landsec, and working with businesses, charities – and even Royalty – we harnessed the unique power and reach of Piccadilly Lights&#...

Code Red

Republic of Media

Client: The Scottish Government

"It's not often that marketing can claim to save lives, but in this instance it did. As the media agency responsible for delivering the Scottish Government's response to the Coronavirus pandemic, we delivered deadlines we didn't know were possible by finding different ways of working with our client and media owners.

We also...

#SendingLove

Talon Outdoor, Plexus, Grand Visual + over 70 Media Owners and Partners around the world

Client: World Out of Home Organization

"On March 11th, 2020 the World Health Organization declared COVID-19 a Pandemic. This led the World Out of Home Organization to ask the question, what can OOH do when everyone is being told to stay at home?

We wanted to rally the OOH industry for a uniting cause, sharing positive messages to counter all the negative headlines. By ...

CARLING AND CALM SAVE LIVES IN LOCKDOWN

Zenith

Client: Carling

Carling teamed up with CALM to deliver a social campaign designed to encourage men troubled by the dark days of lockdown to reach out to friends and family, achieving the second highest month of web traffic ever for CALM.

Living your values to do business differently

Carat UK

Client: Co-op

Our response to COVID-19 has been driven by a desire to showcase this. Through huge amounts of co-operation and hard work, we built an approach which has started to pay back, by driving business results and by inspiring people to get involved in our campaign. From people in communities up and down the UK, to footballer Marcus Rashford&#...

Response to COVID-19

Manning Gottlieb OMD

Client: HM Government

What do you do when the normal rules of media planning and buying won’t work? When data used to inform strategy is obsolete in a matter of days? When media plans need to repeatedly pivot and adapt overnight? This was the situation we faced when embarking on helping the Government respond to the COVID-19 pandemic. Through the creation of a Rapid R...

Stay Safe Stay Home Stay Connected

Manning Gottlieb OMD

Client: Virgin Media

Collaborating at pace, MG OMD and adam & eve DDB created the UK’s first UCG creative campaign that celebrated connecting with the people you loved during lockdown for Virgin Media. Stay safe, stay home, stay connected went on to drive the highest NPS scores that Virgin Media have seen in years and firmly put the original challenger br...

Some Little Helps For Safer Shopping

MediaCom UK

Client: Tesco

"March 2020 saw the everyday act of shopping become a
stressful potential health risk.

Tesco led the way, adapting the shop to reassure
colleagues and shoppers they could work and shop
safely. Within 72 hours, Tesco led the sector’s comms with
the first COVID related campaign on air: a clear public
service message that scor...

Bringing Entertainment Home

PHD

Client: Warner Bros.

Unlocking new revenue in lockdown.

Making Time for Family

PHD

Client: McCain

Helping Mccain outperform its category by investing through lockdown.

Keep Connected

The Guardian Labs and The Story Lab and Carat

Client: Vodafone

"Vodafone needed to be known as much for their home tech as being a mobile provider and be part of the family living room as much as BT or Sky?

Our insight was that families are separated by their phones in living rooms - “together alone” - so we wanted to show how Vodafone technology can bring the family together.

And then - Britain ...

Faint heart never won fair lady: Helping the nation find love in lockdown

The Specialist Works

Client: eharmony

When the UK went into lockdown, eharmony saw a 25% drop in site traffic. Not surprising, considering that going on a date had become a criminal offence overnight. It was a scary time for everyone and investing while registrations were falling was especially daunting. But we knew that having relevant conversations with customers during the c...

Using TikTok during Covid-19

British Red Cross

"The British Red Cross has been on the frontline in the Covid-19 response in the UK. During lockdown we have had to think of new and innovative ways to reach key audiences.

When we received comments from younger TikTok users saying they didn’t realise what we did, we knew it was an opportunity to expand, educate and engage with this...

The People's Ad Break

ITV

Client: Honda, Aldi, Haribo, Walkers and Weetabix

"Introducing Charlie and Rosie... a young couple from London, and ad-land’s (accidental) lockdown legends of advertising.

Here’s how a national challenge brought the Great British Public’s ingenuity and innovation to our screens, with homemade TV ads that were more engaging than the originals."

Response to COVID-19

Manning Gottlieb OMD

Client: HM Government

How do you use innovation to make the campaign at the heart of the Coronavirus crisis work as hard as it possibly can? And how can innovation reach those hard-to-reach audiences with impact? OmniGOV’s approach was to use a wealth of behavioural insight to determine how best to activate established and emerging social media platforms in innovative...

Bringing Entertainment Home

PHD

Client: Warner Bros.

Unlocking new revenue in lockdown.

Ask for NARS

Spotify, Vizeum, The Story Lab and SendMeASample

Client: NARS

COVID-19 made beauty brand NARS pivot their approach to product sampling campaigns. Using the Spotify insight that smart speaker usage had gone up, NARS and Vizeum partnered with Spotify and SendMeASample for Shiseido Beauty’s first ever voice activated campaign in June 2020 – ‘Ask for NARS’, which led to amazing results in the cate...

Time Out pivots to Time In

Time Out

Time Out, the global brand dedicated to helping Urbanties experience 'the best of the city', adapted swiftly and efficiently to the needs of their audience, to help them explore and experience the 'best of the city' staying IN while they couldn’t go OUT. Due to cities closing under government guidelines, Time Out M...

#MyHeroes: International Campaign to Celebrate Key Workers During the Pandemic

Agencies: DOOH.com, Kinetic UK & Kinetic Ireland alongside Media Owners across the UK and Ireland.

Client: The people of the UK and Ireland

#MyHeroes core purpose was highlighting the selfless people in our lives - those everyday heroes who, until the pandemic hit, were perhaps taken for granted. We wanted to put a face to the people behind the institutions - to tell their story and celebrate them as individuals. The response to this collaborative concept was overwhelming - cre...

Doctor Who: Staying in the TARDIS

BBC Studios

Client: Doctor Who

Identifying both emotional and practical barriers during lockdown, Staying in the TARDIS content focused on easily achievable, and more importantly, free, engaging activities to print out, download or stream. Twinned with social challenges, this created a wide range of Doctor Who activity for fans to immerse themselves in ev...

#ClapForOurCarers

Channel 4

Client: 40 different brands and 20 different agencies

The ambitious story of how we broke all the rules to produce the worlds most collaborative ad break with over 40 clients, 20 media agencies and 1 production partner all within 48 hours in the midst of a global pandemic. That’s how much we wanted to come together and #ClapForOurCarers.

BT: Helping everyone stay connected in a crisis

ITV and Essence with Saatchi & Saatchi

Client: BT

"When lockdown hit, forced separation from loved ones meant many Brits needed help with their tech.

With a belief that nobody should be left behind, BT, ITV, Essence and Saatchi & Saatchi set out to guide everyone through the digitally-dependant world of Covid19.

This was a media collaboration on a national scale and with na...

Frontline Spotify for Dogs

OMD UK and Spotify

Client: Boehringer Ingelheim

"The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, so many people were getting new dogs that charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced pet...

In Loving Memory

Reach, Carat and The Story Lab

Client: Co-op Funeralcare

"In loving memory was a collaborative campaign between Co-op, Reach Plc and Carat during COVID-19 which aimed to support and commemorate those loved ones who were lost during the lockdown.

As champions of the community these 3 brands came together to create a campaign that provided the much-needed support, clarity and guidance to naviga...

"All in, all together": News brands, OmniGOV and UK government form partnership to help save lives and inform the nation

Team Nation: Newspaper Industry & OmniGOV

Client: The UK Government

"On 9 April 2020 Team Nation was born – a first-ever alliance between rival news industry publishers and MG OMD’s OmniGOV.

Just seven days later the biggest news brand campaign the UK has ever seen was launched with over 600 national and local newspapers cover wrapping their papers, some for the first time, and taking over their we...

COLLABORATION

The British Heart Foundation: 24 Hours in A&E Heart Special

Channel 4, PHD and The Garden

Client: The British Heart Foundation

We created a special one-hour branded entertainment show for The British Heart Foundation - 24 Hours in A&E Heart Special, which revisited and updated on the stories of three people who previously appeared in the award-winning show with serious heart conditions, to raise awareness and support for vital research – resulting in delivering a...

Disability Works

Channel 4, PHD, Wavemaker and Zenith with NatWest, Nationwide and Sainsbury's

Client: Beco, Harry Specters, Ignition Brewery

Channel 4, Natwest, Sainsburys and Nationwide came together to donate airtime to small enterprises that predominately hire disabled employees. The ad break takeover went out on International day of Persons with Disability just before Christmas resulting in astounding business results; with record-breaking online sales and massive increases ...

Girls Who Change The World

Disney

Client: IBM

"For years, girls and young women have been a critical missing part of Science, Technology, Engineering and Math (STEM) studies and careers. Only 20 percent of all GCSE Computing students are girls, just 12 percent at A-Level, with the trend continuing into the workplace. STEM is essential for making the world a better place,...

The Moments of Truth

JCDecaux, Posterscope and Clear Channel

"In the last five years the UK Out-of-Home industry (OOH) has invested around £350m installing the digital screens that have driven the medium’s impressive growth from a traditional media to a digital platform. Concurrently we have seen increasing pressure from clients to wring the maximum value from their media investment. So, identifying a...

Levi's Pride

OMD, Queer Britain, Guardian and gal-dem

Client: Levi's

"Levi’s have played an authentic role at the heart of the LGBTQ+ community for decades, supporting the historically marginalised, and acting as a proud uniform of rebellion and queer identity. With more and more brands jumping on the bandwagon for a momentary, inauthentic moment during Pride, we wanted to take the high-ground,...

#SafetyInANumber - Refuge and Twitter join forces to help save the lives of domestic abuse victims

Twitter UK with BBH, itb, Mc&T

Client: Refuge

On #InternationalWomensDay, female celebrities came together, changing their Twitter names to the domestic abuse helpline 0808 2000 247 and Tweeting about #SafetyInANumber. Raising awareness, saving lives. With 0808 2000 247 prominently replacing famous names, women started changing their own Twitter handles too. The #SafetyInANumbe...

CARLING AND CALM SAVE LIVES IN LOCKDOWN

Zenith and CALM

Client: Carling

Carling teamed up with CALM to deliver a social campaign designed to encourage men troubled by the dark days of lockdown to reach out to friends and family, achieving the second highest month of web traffic ever for CALM.

The TV Family Delivers a Festive First For Tesco

Channel 4, ITV, Sky and MediaCom

Client: Tesco

"Christmas sees supermarkets fight to win the hearts and minds of shoppers; they up their game creatively making it the UK advertising equivalent of the ‘Superbowl’.

Our brief was to excite the nation, getting them talking about Tesco thereby attracting shoppers and increasing sales.

Tesco partnered with Sky, ITV and Channel 4 t...

Save The Children's Christmas Jumper Day

Channel 4, Mediacom, John Lewis, Marks & Spencers, Duracell, Moonpig and Smyths Toys

Client: Save The Children

Channel 4 and MediaCom North devoted an entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day... A story of how we convinced 5 major advertisers to team up and help us and Save The Children engage a record 3.5 million people on their big day!

Flexible BT TV Launch - Cinema Activation | “You wouldn’t pay for something you don’t want to watch in the cinema, so don’t put up with it

Essence, DCM Studios and Recipe

Client: BT

"People love TV but hate paying for things they don’t want to watch. That’s why in March 2020, we launched all-new BT TV, the UK’s first range of flexible TV packages that can be switched on and off every month – only paying for what you want to watch.

We set out to disrupt an established market and get the UK to take notice thr...

ITV Britain Get Talking

Goodstuff and Uncommon Creative Studio

Client: ITV

ITV set out to encourage the people of Britain to stop and talk to one another in a well proven bid to improve the nation’s mental health. We did this in the most powerful but surprising way a broadcaster could: by stopping talking themselves and giving viewers opportunity to talk instead. We created the world’s first silent ad break, enlis...

ISBA / AOP / PwC Programmatic Supply Chain Transparency Study

ISBA + 15 prestigious advertisers, AOP + 12 premium publishers, 8 media agencies, 10 adtech vendors

Client: ISBA + 15 prestigious advertisers

"A joint collaboration covering ISBA + 15 advertisers, AOP + 12 premium publishers, 8 media agencies, 10 adtech vendors, and PwC's Marketing & Media Assurance team, who conducted the study.

This is a pioneering world-first study into programmatic advertising: mapping digital ads all along the advertiser-agency-adtech-pu...

Every Mind Matters

Manning Gottlieb OMD and Wavemaker

Client: HM Government

Mental illnesses account for the largest burden of diseases in England (23%). Their impact on our economy is estimated at £105 billion per annum. To address this, there needed to be a greater focus on preventing mental health illnesses. The Government set an ambition (Conservative Party Manifesto, May 2017) to ‘train one million members ...

Films on 4

MediaCom UK with Direct Line Group and Film on 4

Client: Direct Line Group

"Direct Line are famous problem solvers. Sadly, problems
people don’t like talking about. But there’s one context in
which people delight in things going wrong: the movies.
Knowing viewers’ passion for film – and the disasters that
make viewing so enjoyable - we sponsored Film on 4.

Saatchi created 61 idents, set in a D...

Retail Revival – Brought to you by eBay

Sky Media, MediaCom, McCann and Diagonal View

Client: eBay

"During one of the most challenging periods in retail history, eBay used its position and scale to help high street stores in Wolverhampton, one of the UK’s hardest hit areas.

We gave our marketing spend over to those local businesses, with a highly targeted campaign that helped 64 companies grow by an average of 33% - collectivel...

RESEARCH

QUARTZ – Accurate to within every postcode

Goodstuff and 59A

Client: Pure Planet

"Pure Planet, a new 100% green energy supplier, needed to make headroom in an overly saturated marketplace by acquiring customers at scale. To do this, we had to come up with a unique method of capturing our audience.

Goodstuff collaborated with 59a to create an AI powered programmatic display campaign primarily utilising cookie-l...

The Personalised Program Guide

Goodstuff with MiQ, Ozone

Client: ITV

"The content commissioning arms race was on. Disney, Netflix and Amazon spent more than £22bn, £11bn and £5bn in a year, respectively. The war was on to win younger audiences, who flock to digital subscription TV services.

ITV needed to beat them at their own game. We used data to get ahead, finding SVOD and ITV’s user...

Unlocking First Party Data to Drive Growth On the High Street

Manning Gottlieb OMD

Client: Specsavers

"First party data is powerful, but not always accessible – and even when it is, executing outside of online channels is often impossible.

We worked with Specsavers to unlock data from their store EPOS systems so we could push a feed of eye test availability into our Digital Out of Home (DOOH) advertising, telling customers if the...

Lifetime Value

MediaCom UK

Client: Direct Line Group

"Some drivers – typically younger ones – are more likely to
be involved in road accidents. This makes them lower value
customers to insurers and they are charged higher premiums
as anyone who knows a new driver knows. We suggested a
new approach. By understanding the lifetime value of those
new drivers with machine learning and by seg...

Barclayloan Targeting in Three dimensions

OMD UK with Google

Client: Barclayloan

Like almost every high-street bank, Barclays relies upon its non-current account products to meet its customer needs. Their Barclayloan product, are a trickier challenge: whilst profitable to Barclays, it is only available to current customers who meet the required borrowing requirements. Previous attempts to market Barclayloan – whic...

Bringing Entertainment Home

PHD

Client: Warner Bros.

Using data to unlock new revenue in lockdown.

Turning the tide: How Young's used data-led buying to deliver incremental sales

Total Media

Client: Young's Seafood

Young’s Seafood has a rich heritage dating back to 1805, but constantly found themselves outshouted and outspent in media. To tackle the challenge, Young’s tasked us with helping them make their budget go further, which we did by applying a data-led approach media buying, to reach new audiences and add longevity to the campaign....

NatWest: a revolutionary, simple approach to Google

Zenith

Client: NatWest

Banks are hooked on paid search to drive acquisitions. Through our pioneering data product OneSearch, we saved NatWest £2.2m on PPC - budget that has been reinvested to deliver 27% sales growth.

Bridging the gap between econometrics and real-time marketing

Mediahub UK

Client: Western Union

WU’s lower funnel global media plan can be organised as a portfolio of country x channel ‘cells.’ With 6 core media channels in 90 countries, the global portfolio comprises 540 cells. Each one of those cells possesses a uniquely shaped diminishing returns curve, an observation that led to the genesis for the whole project.

Next Bes...

Transforming Econometrics with MG OMD and Annalect Marketing Science

MG OMD

Client: Estée Lauder Companies

This is not your traditional econometrics story, it’s a story of a project that spans 12 brands, 41 models, over 100 data points, a team of 20 and one unbreakable process. With each one of these things integral to the project’s success. Our data has allowed brands across the Estée Lauder Companies portfolio to safeguard their b...

ISBA / AOP / PwC Programmatic Supply Chain Transparency Study

AOP + 12 premium publishers

Client: ISBA + 15 prestigious advertisers

"A joint collaboration between ISBA and 15 advertisers, AOP and 12 premium publishers, and PwC's Marketing & Media Assurance team who conducted the study.

This is a pioneering world-first study into programmatic advertising: mapping digital ads all along the advertiser-agency-adtech-publisher chain.

The study uncovered industr...

Consumer perceptions and attitudes towards digital advertising post-GDPR

MTM

Client: EDAA

"Digital advertising is facing a trust reckoning: in large part the result of high-profile data breaches, misuse of personal data and of the mechanisms underpinning targeted advertising.
Yet the use of data and tailored advertising is crucial:
•for advertisers to compete for attention
•for media services in the delivery of consumer ...

Building Shelf Awareness

Radiocentre with Shoppercentric

Radiocentre research studies highlight how radio advertising generates significant uplift effects for FMCG brands, from brand salience through to return on investment. Yet the sector’s investment in radio does not reflect these capabilities. Building Shelf Awareness demonstrates the unique power of radio to exert last-minute influence over gr...

Demand Generation: How we made econometrics free to all

Thinkbox, MediaCom, Wavemaker, Gain Theory

"If every advertiser built their media plans on econometrics, we wouldn’t have written this award entry, because what we achieved wouldn’t have been so urgently needed.

Those who use econometrics, see how media have powerful indirect effects, and invest accordingly. But many can’t afford econometrics and depend on short-t...

ISBA / AOP / PwC Programmatic Supply Chain Transparency Study

AOP + 12 premium publishers

Client: ISBA + 15 prestigious advertisers

"A joint collaboration between ISBA and 15 advertisers, AOP and 12 premium publishers, and PwC's Marketing & Media Assurance team who conducted the study.

This is a pioneering world-first study into programmatic advertising: mapping digital ads all along the advertiser-agency-adtech-publisher chain.

The study uncovered industr...

Mirror On The Industry

Channel 4

Client: Starbucks

How Channel 4 carried out the most comprehensive diversity study of its kind, and used it to challenge the industry to increase LGBT+ representation in advertising.

Excitable Edgar = Exciting Insight = New way of planning

ITV and Manning Gottlieb OMD

Client: John Lewis & Partners and Waitrose & Partners

"In a media first, ITV and Manning Gottlieb OMD partnered up to amplify the John Lewis & Partners and Waitrose & Partners Christmas advert featuring Edgar the dragon. The campaign weaved Edgar into the fabric of ITV, placing him within contextual show bumpers and promos, to deepen the nation’s emotional connection to this loveable and...

Life in Lockdown - Our Readers' Reactions to Coronavirus

Mail Metro Media

"When COVID-19 threw the world into confusion, Mail Metro Media was quick to utilise its proprietary insight tools to answer the many questions its advertisers and agency contacts had about consumer sentiment.

Transforming its Insights team into a coronavirus think tank, the newsbrand turned to its Matters community – a reader panel...

Channel 4 Hollyoaks

OMD UK with 4Create and Facebook

Client: Channel 4

"In early 2019, Hollyoaks – the long-running soap vital to years of after-school and post-lecture routines – needed a fresh approach; against the backdrop of linear TV declining for most age groups, with the youngest viewers in particular, dropping-off.

The harsh reality that over 55s – 28% of the population – accounted for ...

Barclaycard Econometrics

OMD UK with Droga5

Client: Barclaycard

"In 2019 Barclaycard was struggling in a changing category. A historically powerful brand – a previous IPA Effectiveness Grand Prix winner – Barclaycard had long been able to demand a premium. We needed a new way to drive consideration before Barclaycard got into trouble.

With consideration up and sales down, it was clear not all consid...

#Flocks

Twitter UK

"One of the most powerful things about Twitter is that there isn’t really one Twitter at all. Instead Twitter is made up of thousands of different, smaller “Twitters” - groups of people who come together to see, share and talk about what’s happening and their shared passions.

In 2019 Twitter UK undertook a hugely ambitious proj...

LGBTQ+ Twitter

Twitter UK

"In the Summer of 2019 we undertook a piece of research called “Flocks” to understand more deeply some of the key communities that use Twitter in the UK. One of the communities that stood out in terms of its size, inter-connectivity and importance in shaping culture was the LGBTQ+ community and in particular we observed how Twitter was seen...

PEOPLE, AGENCIES & TEAMS

Tim Pearson

CEO, OMD Group UK

Tim is the driving force behind the two most exciting and successful media agencies in the UK today. He is a brilliant leader, thinker and operator who has led OMD Group UK to the top of its game. Under his leadership, in 2019 / 2020 both agencies have protected over £270 million billings through defensive pitches and contract extensions a...

Paul Knight

CEO, OmniGOV at Manning Gottlieb OMD

Natalie Cummins

CEO, Zenith UK

In 2019, thanks to Nat, Zenith topped the Campaign new business table, won more awards than most other agencies and like-for-like revenue grew by 6.3%. In 2020, Nat has continued this trajectory: zero Covid revenue loss, highest ever TRR client scores and strong new business wins. Despite a global pandemic, she now has her m...

Ben Hayes and Andrew Stephens

Co-Founders, Goodstuff

"What defines a good leader over the last 12 months? Their ability to deliver stellar commercial growth? Corporate cultural strength? A clear brand vision? Outstanding Industry contribution? Rapid and empathetic COVID-19 management? Peerless Industry reputation? Demonstrating huge progress in diversity and inclusion? Thankfully, we Goodstuffers...

Rak Patel

Regional Head of Sales UK and Pan-EMEA, Spotify

With over 20 years in the industry, Rak Patel joined Spotify in 2017 as the Head of Sales UK. He has been instrumental in the growth of the UK sales, earlier this year being promoted to look after Pan-EMEA and lead similar growth in our Partner Sales markets and international business. Rak has been transformative for the culture and way in ...
PEOPLE, AGENCIES & TEAMS

Emily Gan

MG OMD, Client Business Director

"As the digital lead on Specsavers, I create innovative, resourceful solutions that give my client critical advantage.

In the past two years, under my leadership, Specsavers has seen huge growth thanks to my passion for, and strategic use of, combining the power of Mar-Tech and innovative data planning.

My future am...

Patrycja Kwisdorf

Nano Interactive, Head of Client Services

"In Pats short tenure at Nano she has made significant contributions to the business having pioneered processes that have had a direct impact on the growth of the business. She is now leading on campaigns and client partnerships across Nano’s new cookie-less targeting innovations and oversees successful campaigns for brands such as Microsoft,...

Aidan Goh

OMD UK, Biddable Account Manager

From client impact through to influencing the way that over 300 people think and act about diversity and inclusivity, this is Aidan Goh, Biddable Manager at OMD UK.

Claire Linford

OMD UK, Insight Associate Director

Claire Linford, Insight Associate Director at OMD UK, has already achieved a lot in her relatively short career. From delivering client firsts, leading award-winning research and insight initiatives and having outstanding client impact, this is why Claire should be Media Week's Rising Star.

Emma Bucknall

Vizeum, Client Partner

"Emma is a standout member of the Vizeum team. Her dedication to her team and her clients

Client Testimonial: Louisa Rowntree, Marketing Communications Lead, Honda

“Emma is an incredibly talented planner. She came onto the account full of enthusiasm, passion and spirit and that never seems to waiver, even when faced with ...

Tara Eskandari

Zenith, Planning Director

“An old head on young shoulders” is a tired cliché that would be a disservice to Tara Eskandari. She is super smart, considered and opinionated; and her “young head” is an additional strength. Tara’s tenacity, proactivity and insight into Gen Z trends have been the driver to her early success. That is why clients love her, pa...

Jordan Harvey

Jungle Creations, Strategic Business Director

"As Strategic Business Director at Jungle Creations I’m responsible for future-proofing the company’s commercial revenue and developing new commercial offerings and pricing models.

I joined Jungle Creations as Partnerships Manager in March 2017, becoming the second person in the commercial team and playing an integral role in building ...

Natasha Acquisto

Mail Metro Media, Senior Partnerships Strategist

Upon returning from Maternity Leave to find a brand new merge between Metro and Mail, Natasha Acquisto realised she needed to upskill herself to create digital, as well as print, partnerships and fast. Within 18 months she has now become one of the most successful, highest revenue-generating partnerships strategists in Mail Metro Me...

Culture Trip

"Culture Trip is a global startup operating in media and entertainment, travel and experiences. As such, 2020 can scarcely have presented a more difficult challenge with COVID-19 having had a significant impact on the sectors we operate in. Like for so many other companies, it has been tough, but we are incredibly proud that we have...

Mail Metro Media

"Record breaking numbers, acquiring a new newsbrand and launching market-leading tech. products (most of which was done with all staff working from home during lockdown!) has resulted in huge brand development for Mail Metro Media over the last year.

Only its second year as a new commercial entity in the industry, it has had some new gr...

Spotify UK & Ireland

"In the twelve months between March
2019 and March 2020, the number of
monthly active users on Spotify rose
from 217 to 286 million - an increase
of 31% YoY. Of those, just over half use use
the ad-supported service and are
available as an audience to brands,
listening to and watching Spotify
advertising in exchange for...

The Ozone Project

"Thanks to an unprecedented collaboration between the UK's biggest publishers, The Ozone Project has built a digital advertising environment - based on trust and fairness - to meet the needs of the modern marketer.

Over the past twelve months, Ozone has has created an environment that works firstly for advertisers, by offering ...

Twitter UK

In 2020, people have needed to know what’s happening and to feel that we’re all in it together. So this year - more than ever - people have turned to Twitter. Twitter has played a vital role in keeping the UK informed, entertained, connected and empowered. And because 2020 has been far from a normal year, at Twitter we’ve focu...

Channel 4

Like most businesses, we faced significant adversity because of Coronavirus, but as we’re 93% ad funded, it could have proved catastrophic. However, through our team’s tenacity, resolve and resilience, we’ve weathered the financial storm, and continued the implementation of our digital transformation and revenue di...

ITV

"2019 had gone great guns: 3 successive quarters of growth and a 2% increase in revenue.

And then Covid went and punched the industry in the mouth.

But we stuck to our plan (tech innovation, client focus and more creativity), adapted rapidly, and focused on what matters most... getting closer to customers."

Mail Metro Media

"It’s been an unprecedented year for Mail Metro Media’s sales team, with a record number of partnerships, audience growth and increased advertising revenues…

Things may have taken more than a slight turn in March 2020 but somehow they managed to change tack and plough all efforts into supporting their advertising partners and are...

Reach Solutions

Through July 2019 - Feb 2020, Reach Solutions were celebrating! We had rebranded to Reach, with a newly-formed sales team in place, new editors across our newsbrands and a brand new CEO with a vision to take the business forward on an exciting, strategic journey, focused on understanding more about our vast audience. Over this p...

Spotify

"At the start of the year, broadcasters were fighting more aggressively than ever before for every advertising penny. The competition played out in an industry increasingly marked by the dominance of behemoth digital platforms, the news that agency after agency was disbanding its audio team and demands by advertisers for ever greater return...

Twitter UK

Everyone knows that it has been a funny old year (to put it mildly) but I think the above says it all. The media landscape has changed and may never be the same again. Throughout the campaign period the Twitter UK sales team has demonstrated the resilience, teamwork, collaboration and ability to adapt to such unique situations that merits t...

Goodstuff

"The last 12 months have presented more than their fair share of challenges. Monumental challenges that all agencies have had to face. It has, especially recently, felt like walking a high wire over a precipitous drop. And, like a high wire, making it across in stormy conditions requires supreme poise and balance.
Goodstuff have s...

Manning Gottlieb OMD

In a year none of us could have predicted, Media Week’s Agency of the Year 2019, MG OMD, has continued to go from strength to strength. With a commitment to creating difference that matters, the agency has pitched for and won £115 million billings, won Campaign’s Media Agency of the Year for the second year running as well ...

OMD UK

This is the story of OMD UK, our unparalleled achievements over the past 12 months, and the outstanding partnerships that have been at the heart of that success.

By the summer of 2019 we had successfully on-boarded 7 new clients and £211m of incremental billings won over a period of 18 months, with high levels of client and agency s...

PHD

UM UK

"In a year when our industry has faced extraordinary challenges and change to our working lives, UM has responded with agility, creativity and strategic thinking.

A re-shaping of our product, a heightened focus on our culture and D&I initiatives and our reputation with clients at an all-time high, has resulted in an unstoppable ...

Zenith

In 2019 we topped the Campaign new business table, grew like-for-like revenue by 6.3% and were joint second most awarded agency at the Campaign Media Awards. We continued this trajectory in 2020 with zero Covid-19 revenue loss, our highest ever TRR client scores and a string of wins. Finally, despite a global pandemic, we have our m...

GRAND PRIX

GRAND PRIX

Britain Get Talking

Goodstuff and Uncommon Creative Studio

Client: ITV

ITV set out to encourage the people of Britain to stop and talk to one another in a well proven bid to improve the nation’s mental health. We did this in the most powerful but surprising way a broadcaster could: by stopping talking themselves and giving viewers opportunity to talk instead. We created the world’s first silent ad break, enlis...